Job Description

Role summary

An SEO specialist is a digital marketing professional responsible for improving a website's ranking in search engine results pages (SERPs). They achieve this by implementing strategies that make the site more attractive to both search engines and users.

Key responsibilities

Audits and health checks

Know how to perform in-depth SEO audits for both technical and marketing departments

Regularly reviewing and analysing client sites for areas that can be improved and/or optimised

Able to supply clear and compelling competitor audits/analysis

Supply complete audit documents with supporting material like segmented URL lists

Strategies

SEO-specific strategies for client brands including but not limited to ranking, content, backlinking or KWR strategies

Supply clear and well-prepared optimisations, recommendations and/or proposals

Supporting digital strategy with research, competitor analysis and campaign strategy

Research

Keyword research:

Identifying powerful keywords to drive the most valuable traffic

Analysing keywords and SEO techniques used by competitors

Proactively researching best practices and the most up-to-date thought leadership available to provide thought leadership and training to others

Implementation

Create SEO content when required i.e. URL Naming Conventions, Metadata, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors

Writing and/or editing websites and other content with effective keywords when required

Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing

Ability to reach out to toxic back-linking sites to resolve and improve the quality ranking

Work well with development, IT, and Social departments for effective implementation

Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof

Reporting

Reporting skills and data analysis

Preparing detailed strategic reports that contain clear insights and actions

Regular visibility reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation

Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility

Key requirements

Three years' experience in SEO (at the agency level - organic preferred)

Understanding of digital marketing best practices

Prior experience in content marketing, content growth and SEO

Working knowledge and/or training of search engine optimisation practices

Working well in high-pressure situations and thinking on the fly

Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems

Excellent verbal and written communication skills

Ability to work within a team and independently

Experience with the latest tools, apps and systems relevant to the role i.e. Screaming Frog, SEMRush, Woorank, Search Console GA4 and Google AdWords

Relevant Google certifications are an advantage

Strong organisational, time management, and analytical skills

Get in touch!

This position at #HelloYes Marketing offers the opportunity to work in a dynamic digital marketing agency that prioritises adaptability and integration in serving clients' evolving needs. If you meet the qualifications, have a curious mind and are ready to excel in the fast-paced world of social media management, we invite you to apply. Send your CV to hr@helloyes.co.za