Job Description

Ensuring that our digital content meets as many criteria as possible used by search engine algorithms to differentiate between "high-quality" and "low-quality" content.

Perform keyword research, content creation, link building, technical audits, and more to improve organic search results. Identify search-related strategies and tactics that generate more leads and drive more revenue for our business.

Create content that answers searchers' queries and provides an optimal user experience.

Ensure that our organization's website rank for key terms that support business objectives in order to generate business leads and sales.

Perform keyword research and competitive analysis to optimize existing content and uncover new opportunities. Execute recommendations for content development in coordination with SEO goals. Provide technical SEO support and oversee crawling, indexing, XML sitemap generation and implementation, schema markup, etc. Assist with link-building campaigns with other stakeholders in the department. Use web analytics data from several sources (Google Analytics, CrazyEgg) to evaluate traffic building initiatives' effectiveness and provide recommendations for improvements in content, user experience, and conversion. Report on current performance and make recommendations for optimization, including but not limited to impressions, clicks, conversions, organic versus paid traffic, and channel performance. Track and report on these metrics bi-weekly. Use web analytics to create organic search performance reports that will inform content priorities for the Inbound Marketing team. Review and analyze SEO performance data in order to make tactical recommendations to fuel traffic growth and generate a positive ARR impact. Perform technical audits. Perform in-depth keyword research and competitor analysis Optimize content, meta tags, URLs, and internal linking structures Conduct technical SEO audits and coordinate implementation with dev teams Track and report on performance KPIs (traffi c, rankings, CTR, etc.) Collaborate with content and web teams to drive SEO initiatives Keep pace with algorithm changes, tools, and SEO innovations
Skills:

Fluency with tools like Ahrefs, Screaming Frog, Google Analytics, Excel, SEMRush, MOZ, and Google Search Console. Analytics know-how to evaluate campaign results and make strategic decisions for what keywords to attempt to rank for (and the content to accomplish this). Excellent communication capabilities for acquiring backlinks from other high-quality websites, collaborating with the rest of the marketing team, converting data into insights to demonstrate how SEO efforts have contributed to business KPIs, and explaining to stakeholders the reasoning behind your efforts. Reporting and presentation skills. Meticulous organizational skills to manage all moving parts of different SEO efforts. Able to create the content that will draw traffic to our website, or be able to provide guidelines for writers so they can create content that adheres to SEO best practices. Good understanding of the type of content that not only serves SEO, but also aligns with the brand, is relevant to the target audience, and helps to build credibility.
Job Types: Full-time, Permanent, Graduate

Pay: R25000,00 - R60000,00 per month

Work Location: In person