Seo Specialist

Centurion, Gauteng, South Africa

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Job Summary Minimum requirement

Bachelor's degree in marketing, digital marketing, or a related field.
Minimum experience of two years in SEO strategy, implementation, and Google Ads management.
Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz) and Google Ads platforms.
Strong analytical skills with the ability to interpret data to make data-driven decisions.
Excellent written and verbal communication skills.
Detail-oriented, highly organized, and capable of managing multiple projects concurrently.
Knowledge of HTML, CSS, and CMS platforms (e.g., WordPress) is a plus.
Google Analytics and Google Search Console proficiency is a plus.

Responsibilities

Develop and implement effective SEO strategies to improve website rankings and organic traffic.
Conduct thorough keyword research and competitor analysis to identify growth opportunities.
Optimize on-page and off-page SEO elements, including content, meta tags, and link-building efforts.
Perform technical SEO audits and recommend website improvements for performance and user experience.
Utilize Google Ads and other paid advertising platforms to drive targeted traffic and conversions.
Monitor, analyze, and report on campaign performance using SEO and PPC analytics tools.
Stay up-to-date with industry trends, search engine algorithm updates, and PPC best practices.
Collaborate with cross-functional teams, including content creators, web developers, and account managers.

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