Job Description

SEO Specialist (Part-Time / Hybrid)

Company:

Rocketlead

Location:

Cape Town, South Africa (Hybrid)

Type:

Part-Time, Ongoing Contract

About Rocketlead

Rocketlead is a dynamic marketing and lead generation company helping brands and businesses accelerate growth through intelligent strategy, performance marketing, and technology. We're looking for a results-driven

SEO Specialist/Manager

to manage and enhance our search engine performance across multiple brands and clients, with a specific focus on executive search and financial services recruitment sectors.

Role Overview

As the

SEO Specialist

, you will be responsible for conducting a full SEO analysis, implementing a robust optimization strategy, managing SEO-related plugins, and ensuring the website's structure and content are fully optimized for organic search visibility.
You'll work directly with decision-makers and senior stakeholders within Rocketlead, with the opportunity to influence long-term digital growth strategies.

Key Responsibilities

1. SEO Initial Analysis & Implementation

Perform comprehensive site audits to identify technical and on-page SEO issues. Optimize website structure, meta tags, headings, image alt text, and internal linking. Recommend whether a full site revamp or targeted improvements would yield the best ROI. Manage and optimize SEO-related plugins (e.g., RankMath, Yoast, or AIOSEO). Track and report key SEO metrics and progress using analytics tools.

2. SEO Strategy & Growth

Develop and execute a keyword strategy focused on

executive search

and

financial services recruitment

. Build a sustainable content and backlinking strategy aligned with business objectives. Monitor search trends, algorithm updates, and AI-driven changes (e.g., AI Search Overviews) to maintain and improve rankings. Advise on content structure and optimization opportunities across all digital assets.

3. Website Optimization

Ensure all web content aligns with SEO best practices and keyword intent. Implement technical fixes (site speed, mobile optimization, broken links, sitemaps, etc.). Collaborate with the web and content teams to ensure alignment between SEO and user experience. Provide clear, actionable reports and insights to stakeholders.

Bonus Skills (Preferred but Not Required)

Working knowledge of

social media management

and

LinkedIn optimization

. Familiarity with

Google Ads

and

Google Analytics

. Experience with

content strategy

,

schema markup

, or

local SEO

.

Qualifications & Requirements

2-4 years of proven SEO experience (agency or in-house). Strong understanding of SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.). Proficient in managing SEO plugins on WordPress and more. Excellent communication and reporting skills. Ability to work independently and manage ongoing weekly tasks (approx. 8-10) hours per week).

Compensation

R10 000 per month

Why Join Rocketlead

Direct collaboration with leadership and strategy teams. Freedom to shape the SEO roadmap and see measurable results. Flexible working structure and autonomy. Opportunity to expand into broader digital marketing functions over time.
Job Type: Part-time

Pay: R10000,00 per month

Expected hours: 10 per week

Work Location: In person