Job Description

Travelstart is one of Africa's leading online travel agencies, helping millions of people discover, plan, and book travel every year. Organic discovery remains a core growth channel for us - but the way people search, discover, and decide is evolving rapidly.


We approach SEO with a

modern, performance-driven mindset

, embracing

AI-powered search, LLMs, and new discovery surfaces

alongside traditional organic search.

About the role

We're looking for an

SEO & AI Optimisation Specialist (AIO)

to own and evolve Travelstart's organic visibility across

traditional search engines and AI-driven discovery platforms

.


This role goes beyond classic SEO. You will be responsible for ensuring Travelstart is visible, relevant, and competitive across:


Google Search (classic + AI-enhanced results) AI-powered search experiences LLM-driven discovery (e.g. conversational search and AI answers) Emerging search and recommendation surfaces

You'll combine strong SEO fundamentals with an understanding of how

AI models interpret, rank, and surface content

, ensuring our content and structure are optimised for how modern travellers search and discover travel options.

What you'll be doing

Own and execute Travelstart's

SEO and AIO strategy

with a clear focus on traffic quality, conversion, and bookings. Optimise content and site structure for: + Traditional organic search
+ AI-driven search results and summaries
+ Conversational and intent-based queries
Identify and prioritise opportunities where AI-powered search can drive incremental discovery and demand. Conduct keyword and intent research that reflects

how modern travellers search

, including long-form, conversational, and exploratory queries. Work closely with content, creative, and product teams to: + Create AI-readable, high-quality, authoritative content
+ Improve content structure, clarity, and usefulness
Partner with engineering and product teams to deliver technical SEO improvements that support both classic search engines and AI systems. Monitor performance across organic and AI-driven channels, analysing impact on visibility, traffic, and conversions. Stay on top of changes in search algorithms, AI search experiences, and LLM behaviour, translating insights into practical action.

What we're looking for

Proven experience in SEO, ideally in

travel, e-commerce, or a large content-driven environment

.
Strong understanding of core SEO fundamentals:
+ Technical SEO
+ On-page optimisation
+ Search intent and site architecture
Demonstrated interest or experience in

AI optimisation (AIO)

, including: + Optimising content for AI-generated answers
+ Understanding how LLMs consume and surface content
+ Adapting SEO strategy for AI-enhanced search experiences
Experience with SEO and analytics tools (e.g. Google Search Console, GA, Ahrefs, SEMrush, Screaming Frog, or similar). A commercial mindset - you understand how organic discovery contributes to bookings and revenue, not just traffic. Strong analytical and problem-solving skills. Ability to explain complex SEO and AI concepts clearly to non-technical stakeholders.

Nice to have

Experience optimising content for conversational or long-tail search behaviour. Experience with structured data and schema. Exposure to international or multi-market SEO.
Experience working closely with content and engineering teams at scale.

Why join Travelstart

Own organic and AI-driven discovery for a major travel platform. Work at the intersection of

SEO, AI, and performance marketing

. Shape how Travelstart appears in the next generation of search experiences. Collaborate with experienced product, marketing, and growth teams. * Competitive compensation based on experience.