Job Description

LOOKING FOR SOUTH AFRICAN CITIZENS WHO ARE BASED IN SOUTH AFRICA CANDIDATES
Position : Senior Technical Marketing & Automation Specialist
Working Schedule : 9a-6p EST
Salary Range : $2500-$3500 / month (the final salary will be determined by the candidate's level of experience and at the discretion of the client)
Job Summary
Our client is actively seeking an elite Senior Technical Marketing & Automation Specialist to manage and scale our digital infrastructure. This is not a junior marketing role -- we are looking for a seasoned expert with at least 3 years of hands-on experience in each of the following domains:

• GoHighLevel (GHL) CRM & Automation, especially Landing Pages
• Meta (Facebook/Instagram) & Google Ads
• AI chatbot and voice assistant platforms (Retel, Closebot, or similar)

This role demands deep technical fluency, strategic thinking, and a proven track record with portfolios, case studies, and references. You will be the primary architect and executor of our marketing technology stack--building, integrating, testing, optimizing, and owning performance across channels.
Key Responsibilities
Marketing Automation & CRM (GoHighLevel) & Landing Page Management

• Build and optimize advanced workflows, triggers, lead nurturing sequences, and automated appointment flows.
• Design branded, high-converting GHL landing pages and funnel systems.
• Design SMS/email campaigns, pipelines, and surveys.
• Maintain lead tracking, CRM hygiene, and integrated analytics.
• Set up GHL email domain verification, SMTP, reputation management, and automation triggers.

AI Bots & Automation Systems (Voice & Chatbot)

• Train and deploy Retel AI, Closebot, GHL chatbots, and similar systems for new patient intake and triage.
• Build structured conversation flows based on diagnosis, services, and FAQs.
• Maintain and optimize AI scripts, NLP logic, and escalation flows.
• Integrate AI bots into GHL landing pages, SMS, and email campaigns.

Ads & Campaigns (Meta + Google)

• Create, manage, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads.
• Run A/B tests on copy, creatives, targeting, and CTAs.
• Build retargeting campaigns, lookalike audiences, and location-specific lead funnels.
• Monitor ROI, CPA, conversion rates, and suggest rapid adjustments.
• Maintain HIPAA-compliant ad standards for mental health.

Website/Landing Page Management (GoHighLevel/WordPress)

• Manage and optimize landing pages for speed, mobile responsiveness, and conversion (GHL and limited WordPress when necessary).
• Install tracking scripts and ensure site speed optimization.
• Implement schema, alt tags, and keyword structure on landing pages.
• Maintain HIPAA-compliant form integrations and secure data flow.

Search Engine Optimization (Technical & Landing Page Focused)

• Perform necessary technical SEO on landing pages (e.g., Core Web Vitals, indexation).
• Organic SEO (on-site content/backlinking) is a secondary focus.

Reporting & Analytics

• Set up and monitor Google Analytics 4 (GA4), Google Search Console, Meta Insights, and GHL dashboards.
• Prepare weekly and monthly performance reports across platforms.
• Use heatmaps, UTM tracking, and session recordings for optimization.

Required Tools & Software (Must Be Proficient)

• GoHighLevel (CRM, automation, funnel building, landing pages)
• Meta Ads Manager (Facebook/Instagram ads, pixel setup)
• Google Ads (search, display, retargeting, performance max)
• AI Bots: Retel AI, Closebot, ManyChat (or similar voice/chat platforms)
• Google Analytics 4 (GA4)
• Google Search Console
• SEO Tools: Limited use of Ahrefs, SEMrush, Screaming Frog
• GHL native email marketing tools
• Zapier / Make.com (automation and integration)
• Canva or Adobe Suite (basic ad creative editing)
• Slack, Notion, ClickUp or Trello (for project communication)
• Limited use of WordPress (Elementor, theme customization)

Required Experience

• Minimum 3 years of deep, hands-on experience in each of the following:

• GoHighLevel (CRM, Funnel & Landing Page Building)
• Meta & Google Ads
• AI voice/chat bot platforms and automation
• Practical application of technical SEO for speed and tracking
• Portfolio of past campaigns, GHL automations, and/or websites you've built.
• At least 2 references from past clients or supervisors who can speak to your performance.
• Bonus: Familiarity with marketing in healthcare, mental health, or psychiatry settings.

Ideal Traits

• Highly autonomous, accountable, and responsive.
• Obsessed with performance metrics and testing, especially conversion rates.
• Strong ethical compass and understanding of HIPAA-compliant marketing practices.
• Ability to translate clinical services (e.g., TMS, Esketamine, Ketamine, Weight Loss) into powerful, high-converting marketing systems.

Skills Required