Job Description

Purpose & Overall Relevance for the Organization:

The Senior Specialist Retail Direct to Consumer (DTC) implements best in class brand and commercial campaign activations & marketing initiatives in the Direct-to-Consumer channel for which they are responsible for, paying special attention to the retail calendar, digital content management, instore consumer activations delivering a seamless consumer experience between Own Retail and Franchise.


Key Responsibilities:

Supports the briefing of agencies and follows up on the development, production, and installation of all campaigns in line with the local end to end process Supports the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively with all key internal and external stakeholders Ensures qualitative execution together with visual merchandising team and organizes an installation debrief Supports the delivery of a full 360 post campaign report, integrating business KPI's and a Keep Start Stop analysis to ensure evolution Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience Develops and manage and execute instore consumer activations calendar. Supports the DTC Activation Manager in the activation of all store openings, refits and upgrades (Includes EM South & Africa) Paying special attention to localization where needed Support the briefing and agency execution of brand campaigns and generic digital content Ensures Google and mall data are up to date, with the right ID information and showcasing the latest campaigns Work with membership team to help grow membership acquisitions at retail. Ensure staff are educated/informed about campaigns / marketing initiatives landing in store Regularly visits the stores to take insights from what the consumers see and experience, and formalizes action plans accordingly Supports the management and reporting of retail Marketing Working Budget (MWB) Is responsible for ad hoc projects within his/her channel or acts as a representative for the whole departments (Includes EM South & Africa)


Key Relationships:

Local Retail teams (RD, DM, FD, Store's teams) Local Visual Merchandising planning and execution Local CTC Local Brand Activation Managers Local EIM and Sports Marketing Managers Local marketing agencies and vendors Market Omnichannel team


KPIs:

Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT) Brand and commercial campaign activation and execution on time and in full Digital content creation and management for all digital touchpoints at retail Membership acquisitions growth at retail Seamless consumer experience between Own Retail & Franchise Marketing working budget (MWB) management in line with the plan


Knowledge, Skills and Abilities:

A passion for Sports and adidas brand Project management skills Ability to manage priorities in a pressure timing environment Rigor and ability to look at all the details that makes the difference Marketing budget management Drive to constantly pursue improvement Strong negotiation skills, strong networking skills Very good communication and presentation skills Strong in building productive relationships Sense of initiative Fluent in English Advanced user of MS Office suite of products, especially PowerPoint and Excel


Education and Experience / Minimum Qualifications:

University degree in marketing and sales or equivalent professional experience Minimum 4 years of retail and/or retail marketing experience In-store retail experience is a plus
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:
Senior Specialist DTC Activations - EM South
BRAND:
LOCATION:
Cape Town
TEAM:
Merchandising & Planning
STATE:
West
COUNTRY/REGION:
ZA
CONTRACT TYPE:
Full time
NUMBER:
527834
DATE:
May 7, 2025