Job Description

Role: Senior Sales Specialist (Digital Advertising)
Type: Full-time, Independent Contractor
Location: Fully remote, South Africa based
About the Company
Our U.S client is a PR and digital marketing agency helping businesses grow through paid media--including PPC, social, and programmatic advertising. As part of expansion, they are building their first dedicated outbound sales team.
This is a senior individual contributor role with potential to grow into a Sales Manager position based on performance
Role Overview
We are seeking an experienced Senior Sales Specialist to lead outbound sales efforts and independently build a sales strategy for our digital advertising products. You will be responsible for identifying, engaging, and closing deals with small to mid-sized businesses, with an emphasis on quota performance and long-term pipeline growth. There is potential for this role to grow into a leadership position.
Key Responsibilities
Build and manage an outbound sales pipeline using tools like Apollo, LinkedIn Sales Navigator, and cold email
Sell digital advertising products: PPC, display ads, social media advertising, and programmatic media
Book and lead discovery calls with qualified leads
Represent C2 Communications on client-facing calls with strong, polished communication
Maintain CRM hygiene and track deal flow
Collaborate with internal content and service delivery teams
Report on weekly sales activity, conversion rates, and closed deals
Independently build and refine the sales strategy for digital products
Manage and support government contracts and accounts where applicable
Requirements
5+ years of experience in sales and marketing
Proven track record in outbound B2B sales (digital marketing/advertising preferred)
Strong knowledge of digital advertising (PPC, display, social media ads)
Experience managing government clients or contracts preferred
Fluent in English with strong writing and client-ready communication skills
Familiarity with sales tools such as Apollo, LinkedIn Sales Navigator, and CRM systems
Independent, proactive, and capable of working with minimal supervision
What We Offer
Remote flexibility and outcome-driven culture
Transparent commission structure + base salary
Tools, training, and support to scale your success
Opportunity to join a foundational team and shape outbound strategy