Job Description

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Job Overview

Application Deadline:

16 November 2025

Job Location:

Stellenbosch, Western Cape

Job Title:

Senior Paid Ads Strategist

Education Level:

Diploma

Job Level:

Senior

Minimum Experience:

5- 7 Years

Senior Paid Ads Strategist required in Stellenbosch.

Are you an experienced Paid Ads specialist with minimum five years experience? Our client based in Stellenbosch, has a hybrid position available (2 days in office, 2 days remote) which requires your Google Ads certification, strong skills in GTM, GA4, and campaign optimisation.



This post needs a strong independent specialist who is an excellent with implementation, working with several clients simultaneously, managing & optimising multi-platform campaigns, analyse data, working closely with their highly creative team. If you are passionate about travel and Africa's tourism industry, you will love this challenge!

Requirements:

Minimum 5 years' experience in an agency role focused on Paid Ads or Performance Marketing Google Ads Certified with advanced knowledge of Google Tag Manager (GTM), GA4, and campaign optimization Strong technical confidence and ability to work independently Excellent communication skills with the ability to interpret data and strategy clearly Self-managed, focused, and structured approach to work Demonstrated long-term commitment in previous roles Passion for travel, nature, and Africa's tourism industry

Duties and Responsibilities:

Design, implement, and optimize paid ad campaigns across Google Ads, YouTube, Meta, TikTok, and display networks Set up and manage tracking and analytics (GTM, GA4, UTM links) to ensure accurate, actionable insights Collaborate with creative and strategy teams to align performance marketing with storytelling objectives Build and interpret KPI dashboards to drive continuous testing and improvement of ROI Support marketing automation setup, including CRM triggers and Mailchimp sequences Produce transparent, clear reporting and bring consistent accountability to campaign cycles * Manage and juggle the workload capacity