Job Description

Job Location JOHANNESBURG GENERAL OFFICE

Role Overview:
We are seeking a visionary and results-driven leader to spearhead our commerce media, retail media, and CRM strategies. This role blends digital marketing expertise, e-commerce growth, and customer lifecycle management to drive measurable full funnel brand impact and sales conversion. The ideal candidate will be both strategic and hands-on with execution, able to design frameworks, lead cross-functional teams, and execute campaigns across multiple platforms.
Key Responsibilities:

• Digital Media Strategy: Develop and implement comprehensive digital marketing strategies that align with overall business objectives, focusing on brand awareness, lead generation, and customer acquisition. Optimizing across full funnel digital media channels (e.g. Google, TikTok, META).
• Commerce Media Strategy: Develop and implement integrated media plans across retailer platforms (e.g., Shoprite Sixty60, Clicks, Dis-Chem, Takealot, Amazon), ensuring ROI-driven targeting and attribution.
• E-commerce Growth: Optimize product listings, search visibility, and conversion funnels. Partner with sales and design teams to elevate the online shopping experience.
• CRM Leadership: Design and execute CRM programs to acquire, retain, and grow customer value. Segment audiences, personalize communications, and measure lifecycle impact.
• Performance & Analytics: Define KPIs, monitor campaign effectiveness, and translate insights into actionable improvements.
• Cross-Functional Collaboration: Partner with sales, trade marketing, IT, and external agencies to ensure cohesive execution.
• Budget Stewardship: Manage media budgets with precision, balancing efficiency and impact.
• Innovation & Trendspotting: Stay ahead of emerging technologies, programmatic solutions, and best practices in commerce media and CRM.

Job Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field or relevant experience.
• Minimum 6 years' experience in digital marketing, e-commerce, or retail media
• Proven track record managing retailer media campaigns and CRM programs.
• Strong analytical skills with expertise in tools such as Google Analytics, Meta Ads Manager, CRM platforms, and programmatic DSPs.
• Excellent project management and stakeholder engagement skills.
• South African citizenship required.

Preferred Skills:

• Experience in FMCG, retail, or consumer goods.
• Knowledge of attribution modeling, programmatic advertising, and A/B testing.
• Ability to translate complex data into clear, actionable insights for stakeholders.

What We Offer:

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, retirement plans.
• Opportunities for professional development and career advancement.
• A dynamic and inclusive work environment that fosters innovation and creativity.

About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide. Visit to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule Full time
Job Number R000143320
Job Segmentation Experienced Professionals

Skills Required