The role is ressponsible to drive the execution of Brand and Marketing (B&M) strategies at the regional and segment level, translating central strategic direction into localized, impactful initiatives.The role is accountable for delivering Go-To-Market execution for B2C and B2B segments, enabling market share growth, customer engagement, and revenue generation. Additionally, the role provides hands-on leadership across trade marketing, sponsorships, events, media planning, PR, and digital marketing, ensuring all activities align with central direction while meeting unique regional needs and market dynamics.Min 7 years of experience in Brand and Marketing, with at least 3-5 years in a leadership role.
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