Job Description

Job Title: Senior Marketing Manager
Location: Sandton Area, Johannesburg North
Salary: R50,000 - R62,000 CTC per month + benefits
Industry: Automotive (Multi-Brand Dealership)
Overview:
A leading, award-winning multi-brand automotive group is seeking an experienced Senior Marketing Manager to drive strategic marketing efforts across both traditional and digital platforms. The role involves leading a dynamic team and supporting the CMO to deliver high-impact marketing campaigns that generate leads, enhance brand visibility, and improve customer engagement.
Key Responsibilities:
Marketing Strategy & Planning

• Develop and manage annual/quarterly marketing plans aligned with sales targets.
• Conduct market research and competitor analysis.
• Manage marketing budgets and report on campaign performance and ROI.
• Define KPIs and lead a performance-driven team focused on customer experience.

Traditional Marketing

• Plan and execute print, radio, outdoor and in-store marketing campaigns.
• Oversee events, promotions, showroom material, and POS displays.
• Build relationships with local media and vendors.

Digital Marketing Collaboration

• Partner with the Digital Marketing Manager to align online/offline strategies.
• Support digital campaigns including SEO, email marketing, and online reputation.
• Analyse digital performance and stay updated on trends.

CRM & Customer Engagement

• Lead CRM strategies to drive acquisition, retention, and loyalty.
• Implement targeted campaigns and customer journey automation.
• Use CRM data to inform upsell/cross-sell strategies.

Brand & Communication

• Ensure consistent brand messaging across all channels.
• Develop content, manage agencies, and oversee promotional materials.
• Coordinate with OEMs and advertising platforms.

Performance Monitoring

• Track and report on marketing KPIs.
• Provide data-driven insights for continuous improvement.
• Oversee OEM claims, scorecards, and budgets.

Requirements:
Qualifications:

• Bachelor's in Marketing, Business, or related field; Master's is a plus.

Experience:

• 5-7 years in a senior marketing role, preferably in automotive or multi-brand retail.
• Proven track record in omni-channel campaigns and CRM implementation.
• Budget management and vendor coordination experience.

Skills Required