Job Description

Job Purpose:
Lead our strategic marketing transformation from brand maintenance to business growth engine. Drive sector-focused campaigns and establish thought leadership while building high-performance marketing capabilities.
Key Responsibilities:
Lead strategic marketing initiatives while building business development capabilities.

• Strategic Marketing Leadership

• Develop comprehensive marketing strategies for target sectors
• Lead campaign development from concept to execution
• Establish thought leadership positioning programs
• Drive strategic business development initiatives
• Collaborate with leadership on marketing committee activities
• Ensure brand consistency across all marketing materials
• Campaign and Content Management

• Plan and execute integrated marketing campaigns
• Manage multi-channel marketing initiatives
• Oversee content development and distribution
• Coordinate event marketing and webinar programs
• Monitor campaign performance and ROI tracking
• Optimize campaigns based on data insights
• Lead Generation and Partnership Management

• Develop and implement lead generation strategies
• Manage leads through marketing funnel optimization
• Build and maintain strategic partner relationships
• Track and optimize lead conversion rates
• Facilitate business development collaboration
• Support upselling and cross-selling initiatives
• Team Leadership and Vendor Management

• Mentor and develop junior marketing team members
• Coordinate with cross-functional teams and departments
• Manage relationships with external agencies and suppliers
• Negotiate contracts and manage vendor performance
• Ensure quality delivery from all marketing partners
• Build preferred supplier relationships and networks
• Digital Marketing and Technology

• Lead HubSpot/CRM implementation and optimization
• Develop marketing automation workflows
• Manage digital marketing initiatives (SEO, social media, online advertising)
• Create and manage lead scoring systems
• Generate insights and reports from marketing data
• Train team on marketing technology best practices
• Performance and Budget Management

• Manage marketing budgets and procurement processes
• Track and report on marketing performance metrics
• Conduct market research and competitive analysis
• Implement quality control standards across activities
• Optimize resource allocation for maximum ROI
• Establish KPIs and measurement frameworks

Essential Requirements:

• 5-10 years progressive B2B marketing experience
• Professional services background strongly preferred
• Proven track record in senior marketing roles
• Team leadership and mentoring experience
• HubSpot/CRM implementation and management expertise
• Strategic campaign development and execution skills
• Lead generation and nurturing experience
• Strong project management and organizational abilities
• Vendor and supplier relationship management experience
• Marketing qualification (Degree level preferred)
• Excellent communication and presentation skills
• Analytical mindset with data-driven approach

Preferred Qualifications and Experience:

• MBA with marketing focus highly advantageous
• Accounting/finance/professional services industry experience
• Advanced marketing automation platform expertise
• Google Analytics and marketing reporting capabilities
• Multi-channel campaign experience across digital and traditional
• Budget management and procurement experience
• Change management and process improvement skills
• Strategic thinking and business development acumen
• Automotive, mining, or tax advisory sector knowledge
• Professional marketing certifications (CIM, Digital Marketing Institute)
• Event marketing and trade show management experience
• Thought leadership and content marketing expertise

Join us in building a world-class marketing operation that drives measurable business growth while leading strategic initiatives and developing high-performance marketing capabilities.
Apply now!