Job Description

Senior Digital Marketing Manager

Location: Cape Town Waterfront (On-site)

Job Type: Full-time

About the Role

We're looking for a Senior Digital Marketing Manager with a strong foundation in creative leadership to join our growing hospitality group.

This is a pivotal opportunity to shape and lead the digital presence of multiple restaurant brands, and to help drive our expansion.

You'll oversee brand storytelling, campaign performance, and digital innovation.

Key Responsibilities

o? ?Lead and manage all aspects of digital strategy across multiple brands in the hospitality portfolio.

o? ?Oversee and mentor a creative team of designers, copywriters, and marketing coordinators to ensure excellence across every campaign.

o? ?Develop, implement, and optimise multi-channel campaigns (SEO, SEM, social, content, email) focused on engagement and ROI.

o? ?Manage web development and UX, ensuring seamless functionality, design integrity, and brand cohesion across all sites.

o? ?Analyse digital performance data to drive insights and continuous optimisation.

o? ?Collaborate cross-functionally with brand, operations, and executive teams to ensure aligned storytelling and measurable growth.

o? ?Maintain exceptional organisation, communication, and project flow across concurrent campaigns.

Qualifications & Experience

o? ?10+ years' experience in digital marketing, with 5+ years in senior or agency leadership.

o? ?Proven expertise in web development (WordPress, Shopify, or similar CMS) and strong knowledge of UX/UI principles.

o? ?Hands-on experience with Google Analytics, Meta Ads Manager, and marketing automation tools.

o? ?Proven success driving multi-channel campaigns with measurable results.

o? ?Strong creative sensibility combined with analytical discipline.

o? ?Excellent communication, leadership, and organisational skills.

Why Join Us

This is more than a role, it's an opportunity to join a creative powerhouse shaping the future of hospitality.

The Ideal Candidate

You're equal parts creative visionary and digital strategist, someone who thrives in fast-paced environments, balances art with analytics, and turns ideas into measurable impact. You inspire teams, lead with precision, and deliver excellence at scale.

Apply via LinkedIn or send your CV & portfolio to: micaela@foodconcepts360.com

Job Type: Full-time

Work Location: In person