Job Description

Purpose of the Role:

The Senior Marketing Analytics & Automation Specialist exists to ensure every marketing decision at Dis-Chem Life is powered by accurate, timely, and actionable data. This role takes full ownership of marketing measurement and tracking, partnering closely with the Head of Paid Media and Head of Marketing to guarantee campaigns are monitored precisely, reported consistently, and optimised for peak performance. By designing, implementing, and maintaining robust analytics and automation infrastructure, this role drives smarter marketing decisions, enhances customer experience, and delivers stronger acquisition and growth results.

Role Summary:

This role is ideal for a hands-on marketing analytics expert who thrives on accuracy, structure, and delivering insights that move the needle. To succeed, you will need advanced technical competency in GA4, Google Tag Manager, Looker Studio, and CRM automation, paired with a sharp analytical mindset and the ability to translate complex tracking data into actionable recommendations.


You will work across channels, from paid media to SEO to CRM ensuring tracking frameworks are watertight, automation flows are seamless, and insights are delivered fast and clearly.


The role demands someone highly detail-oriented, process-driven, and confident in communicating across departments and seniority levels. It also calls for a proactive problem-solver who can troubleshoot discrepancies, maintain governance over UTM and attribution structures, and continuously improve marketing's data ecosystem for speed, accuracy, and insight generation.

Benefits:

Competitive Salary Access to the latest tools and technologies Opportunity to work on groundbreaking projects with large datasets and innovative AI-driven insurance techniques. Lead analytics and automation in a high-growth marketing team Be part of a brand with a national footprint and loyal customer base

Key Responsibilities

Analytics & Tracking

Implement and manage GA4, Google Tag Manager, and tracking pixels across all performance and owned media channels. Create, enforce, and maintain consistent UTM frameworks for all campaigns. Set up, monitor, and optimise conversion events (Meta, Google Ads, LinkedIn, TikTok, etc.). Troubleshoot and resolve tracking discrepancies across platforms. Identify opportunities for A/B testing and conversion optimisation.

Reporting & Insights

Build and manage Looker Studio dashboards for real-time campaign tracking. Deliver actionable insights to guide media and budget decisions. Provide analysis to support campaign optimisation and ROI improvements.

SEO & Website Analytics

Conduct basic SEO audits and implement technical fixes. Track organic performance and recommend improvements.

CRM & Automation (Pre-Lead)

Develop and manage pre-lead automation flows in the CRM. Ensure accurate data integration between marketing platforms and CRM.

Financial Reconciliation

Verify and reconcile media spend against lead volumes in the lead management system. Assist with ROI analysis, month-end performance reporting, and provide lead volume and spend forecasts for the month ahead.

Soft Skills:

Excellent problem-solving skills with a bias for action. Highly detail oriented and process driven with a zero-tolerance approach to data errors. Fast but careful, you move quickly without sacrificing reliability. Strong communication skills, With the ability to communicate technical findings to both technical and non-technical teams in a clear and actionable way. Proactive and self-motivated with the ability to manage multiple projects simultaneously. Ability to approach problems with a data-driven mindset and offer actionable solutions that enhance business operations. Strong team player with the ability to work effectively across different departments to ensure initiatives align with business goals. A sharp eye for detail, ensuring reports and dashboards are reliable and insightful. Managing multiple tasks and projects in a dynamic environment, while meeting deadlines and delivering quality work. Willingness to learn and adapt to the evolving needs of the business, with the ability to quickly pick up new tools and technologies.

Technical Skills:

Advanced GA4 -- core analytics, event tracking, funnel setup Google Tag Manager implementation -- tag configuration, triggers, variables, and testing Proven Looker Studio dashboard development and data visualization experience Strong UTM governance, attribution modeling, and tracking strategy knowledge CRM marketing automation experience (Zoho, HubSpot, Salesforce, etc.) Strong Excel/Google Sheets data manipulation skills SEO tools experience (Google Search Console, SEMrush) Familiarity with heatmap/session replay tools (Microsoft Clarity) Understanding of API integrations and data compliance (POPIA) Meta Events Manager (Pixel & Conversions API) -- Facebook/Instagram tracking Google Ads conversion tracking -- lead submissions, phone call tracking

Experience:

5-8+ years in marketing analytics, tracking, or related digital roles Strong experience with marketing analytics platforms (Google Analytics, Google Tag Manager, Facebook Business Manager). Experience with data visualization and reporting tools (Google Data Studio, Power BI, Tableau, or similar). Strong Excel/Google Sheets skills Strong UTM governance and attribution knowledge Solid understanding of digital marketing channels and campaign measurement techniques. Experience in insurance, financial services, or high-volume lead generation is a plus. API integration and broader MarTech experience is a plus. * Familiarity with POPIA and marketing data compliance