Job Description

PURPOSE AND OVERALL RELEVANCE FOR THE ORGANISATION
Building and driving the strategy for Purpose (People and Planet) programs across Emerging Markets.
Build frameworks & operating procedures to assist the EM Clusters on the planning & implementation purpose initiatives.
KEY RESPONSIBILITIES
Implement the company's Purpose "Through sport we have the power to change lives" across EM.
Utilize Global and EM data and insights to drive Purpose initiatives across EM clusters and channels in collaboration with adidas Global Purpose, adidas Charitable Giving and the adidas Foundation.
Represent EM Purpose partners in discussions with adidas Global and external parties, to drive brand and funding opportunities.
Ensure all Purpose partnerships are vetted, and aligned with the adidas Charitable Giving policy.
Provide the business with consolidated social impact report across EM.
Actively secure and fully manage Purpose budgets across Global, EM and adidas Foundation.
Contribute to EM net sales and market share growth by identifying and implementing Purpose initiatives that support EM commercial targets.
Lead collaboration with EM DEI, Internal Comms and Brand teams to maximize efforts and grow visibility for our Purpose partners and work.
Create Purpose volunteering opportunities for EM staff across all Clusters, in collaboration with HR.
Build a virtual Purpose Workstream within EM to drive staff engagement on the topic.
Support Clusters in the build and maintenance of their local purpose partner portfolio.
Support clusters in activating their purpose partners to drive brand meaning & engagement.
KEY RELATIONSHIPS
Global: Charitable Giving, Purpose Marketing, Brand Marketing, Corporate Comms, SPOMA, Business Units. Support functions: Finance, HR, IT, Legal, Internal Comms, DEI. Support disciplines: adidas runners, adidas Football Collective, membership team.
EM: SLT, Brand Partners, Brand Activations, Finance, Legal, HR, Brand Activation, Internal Comms, DEI, SCM, IT.
EM Markets: SLT, Brand Partners, Brand Activations, Finance, DEI.
Others: External Purpose Partners: adidas Foundation, Common Goal, GAiN.
KNOWLEDGE, SKILLS AND ABILITIES
Have a genuine empathy and passion towards Purpose work
The individual must be senior in profile -
Represent EM in budget negotiations and secure Global budget support for EM Purpose.
Network on behalf of EM at internal and external industry conferences.
Present on behalf of EM both internally and at industry workshops.
Highly motivated with a strong track record in the management of adidas Purpose initiatives.
Be well organized and possess a strong attention to detail.
Knowledgeable in the Purpose landscape across EM, with direct partnership experience.
Strong team player with experience in leading cross-functional teams and projects across clusters, making sure execution aligns with brand strategy, and is delivered according to the KPIs.
Ability to work in an agile work environment.
Mental flexibility, adaptability, initiative and determination, positive, creative, energetic personality, able to influence the agenda, problem-solve and inspire others.
Languages: must be fluent in written and spoken English.
IT skills: advanced level in Word, Excel, PowerPoint.
REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS
University degree relevant to Brand management, Communication or Sustainability.
Post-graduate qualification a plus (Brand management/ Communication/ Sustainability).
At least 5 years relevant experience or evidence of having volunteered in Purpose-related work, working directly with sport-for-good organizations.
Proven experience of cross-functional and collaborative working across Brand Partners/ Purpose/ Finance/ Comms across the EM landscape.
Passion for adidas and its Purpose: Sport has the power to change lives.
Industry: sporting goods/ retail/ consumer goods.

Skills Required