Job Description

Senior Graphic Designer (CPT Onsite) IT - Designer
Cape Town - Western Cape - South Africa
ENVIRONMENT:
YOUR keen eye for innovative visual aesthetics is sought to fill the role of a Senior Graphic Designer who will join the team of a dynamic Service Provider offering luxury accommodation. You will play a pivotal role in translating the visual identity of the business, along with its portfolio of sub-brands and associated entities, across all visual touchpoints. You will also lead a team of Graphic Designers & guide the creative direction ensuring high standards of execution across all deliverables. This position demands a hands-on leader who can both conceptualise strategically and execute effectively, supporting a wide range of campaigns and collateral across the Hospitality, Tourism, Wellness, and Lifestyle sectors. This is a fully on-site role that requires a highly motivated and detail-oriented individual with a strong sense of visual storytelling, brand architecture, and multi-brand design systems. The ideal candidate is experienced in leading design initiatives and creative teams, and thrives in a fast-paced, collaborative environment where strategic alignment and creative excellence are paramount.
DUTIES:
Brand Custodianship

• Lead the application of corporate identities across visual materials.
• Design and evolve brand templates, typography, iconography, and collateral systems.
• Uphold the integrity of all brands across all internal and external touchpoints.

Graphic Design and Production

• Design promotional, sales and campaign materials including brochures, posters, signage, menus, presentations, and merchandise.
• Create artwork for social media, emailers, web design content and paid media campaigns.
• Ensure all output adheres to brand tone and visual language.

Campaign Design Support -

• Interpret briefs from the Marketing team and translate them into strong creative outcomes.
• Collaborate on seasonal, product and event campaigns, ensuring cohesive visuals across platforms.
• Work with Copywriters, Photographers, and Content teams to deliver fully integrated marketing materials.

Design for Hospitality Assets -

• Support the creation of in-room collateral, property signage, menus, wellness and spa materials.
• Develop guest-facing print and digital materials that reflect brand quality and attention to detail.

Design Process & Quality Control

• Ensure all artwork is reviewed, proofed and ready for production or publishing.
• Liaise with printers and production vendors where necessary.
• Maintain a structured digital archive of design assets.

Mentorship & Design Leadership -

• Provide creative guidance to junior team members and assist in elevating the teams design standards.
• Take initiative in proposing new design ideas and solutions.

REQUIREMENTS:
Qualifications

• Grade 12 or equivalent.
• Relevant tertiary qualification in Graphic Design, Visual Communication or similar field.

Experience/Skills

• Minimum of 3 5 years experience in a Senior Graphic Design role.
• Proven experience in brand development and corporate identity design.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience across print, packaging, digital, and environmental design.
• Understanding of the principles of marketing and brand communication.
• Valid drivers licence and own roadworthy vehicle.

Advantageous -

• Previous experience in the Hospitality, Tourism, or Lifestyle industries will be a distinct advantage.
• Knowledge of UI design and digital asset creation.
• Experience in Photography direction and preparing artwork for production.

Additional Competencies:
Branding Expertise: Ability to conceptualise and evolve visual identity systems while maintaining consistency across applications.
Creativity & Innovation: Demonstrates strong conceptual thinking, originality and a passion for visual storytelling that connects with diverse audiences.
Attention to Detail: To deliver polished, print-ready, and pixel-perfect work. Able to follow through meticulously on multiple design projects.
Time Management & Prioritisation: Comfortable managing multiple briefs, working to tight deadlines and delivering high quality results.
Collaboration & Communication: Excellent interpersonal skills. Ability to communicate creative ideas effectively and receive constructive feedback in a team setting.
Adaptability: Ability to adjust creative outputs based on project scope, target audience and brand needs.
Product Knowledge: Deep understanding of the properties and services within the portfolio, with a strong grasp of other properties and their offerings.
Industry Knowledge: Up-to-date with design trends in the travel, lifestyle and hospitality sectors. Understanding how design influences guest perception.
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