Job Description

Our client, in the digital marketing industry is currently looking for a Senior Digital Copywriter, in Johannesburg (Hybrid)

Duties & Responsibilities:

• Developing and planning the content strategy to reach their overall marketing objectives.
• Writing effective sales-driven and thought leadership copy for, but not limited to: website, AdWords, blog and articles, social media and digital ads, newsletters, press releases, sales and marketing brand collateral, digital and print banners, eBooks / research pieces, infographics, and video scripts.
• Creating any written content needed by the sales teams, including presentation slides, strategic emails, account-based marketing initiatives to target key brands, cheat sheets and guidelines for personalising the sales experience based on where the lead is positioned in the organisationsxe2x80x99 Growth Journey.
• Creating, publishing, and maintaining all content on the companyxe2x80x99s Knowledge Base to ensure the messaging is clear, helpful to clients, and accurate. Content includes but isnxe2x80x99t limited to: instructions on how to use the product, software changes and updates, FAQs for additional information and resources, release notes, and incident reports.
• Working closely with the relationship managers to create content that supports clients.
• Conduct keyword research and develop and implement effective copy for SEO & PPC campaigns.
• Identify customersxe2x80x99 needs and gaps in our content and recommend new topics.
• Maintain a consistent brand presence across all platforms.
• Craft and create original, compelling, and relevant content pieces that showcase the organization as a thought leader in the industry.
• Help create and implement content plans.

• Bachelorxe2x80x99s degree required, preferably with English/Journalism focus.
• Minimum 10 yearsxe2x80x99 experience as a digital copywriter (agency preferred)
• English proficiency and excellent grammatical, writing, and editorial skills.
• SEO copywriting skills and keyword research.
• Writing effective sales-driven and thought leadership copy for, but not limited to website, AdWords, blog and articles, social media and digital adverts, newsletters, press releases, sales and marketing brand collateral, digital and print banners, eBooks / research pieces, infographics, and video scripts.
• Strong portfolio which shows experience writing for various digital channels.

• R35 000 - R40 000 per month.

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