Senior Digital Advertising Strategist (remote)

South Africa, South Africa

Job Description

US Job Finders is searching for a:
Senior Digital Advertising Strategist
Location: Remote
Employment Type: Full-Time
Experience Required: Minimum 5-7 years in digital advertising strategy and execution
Industry Preference: Healthcare or highly regulated industries
About the Role:
US Job Finders is seeking an elite-level Digital Advertising Strategist to lead high-budget, high-impact campaigns across Google, Meta, Microsoft, and programmatic platforms. This isn't just another media buyer role--we're looking for a strategic operator, a performance-obsessed optimizer, and a data-fluent advertising expert who has owned $1M+ campaigns and consistently driven measurable ROI.
You'll be joining a mission-driven team preparing to launch one of the largest digital ad campaigns in the company's history. This role demands precision, creativity, discipline, and a deep understanding of advertising in highly regulated verticals like healthcare. You must be comfortable owning every phase of the campaign lifecycle--from planning and execution to optimization and reporting.
Key Responsibilities

  • Plan, launch, and optimize multi-channel digital campaigns across Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms
  • Manage large and variable budgets across multiple clients, business lines, and markets
  • Develop campaign strategies tailored to healthcare (or regulated industries), factoring in compliance, patient journey, and sensitive ad restrictions
  • Create and optimize ad copy, targeting, and creative combinations for measurable outcomes such as appointment bookings and lead submissions.
  • Monitor and analyze performance metrics, providing actionable insights to the creative and client teams.
  • Implement tracking and conversion setups (including Google Tag Manager, Analytics, and pixel management) to ensure accurate data flow.
  • Conduct A/B testing and implement data-backed changes to drive performance gains
  • Monitor real-time performance data and translate insights into clear, proactive recommendations
  • Collaborate cross-functionally with SEO, content, and strategy teams to ensure consistent messaging and campaign alignment.
  • Stay ahead of platform updates and advertising trends--Google, Meta, Microsoft, and emerging ad tech--and proactively adjust strategies to maintain a competitive edge.
  • Identify opportunities for improvement and present data-backed recommendations to internal stakeholders and clients.
What You Bring
  • 5-7+ years of experience managing digital advertising campaigns, preferably in an agency or high-stakes environment
  • Experience with the healthcare vertical--familiar with HIPAA-compliant advertising and medical-specific ad policies.
  • Proven experience managing $1M+ in ad spend across channels
  • Expertise in Google Ads, Meta Ads, Microsoft Advertising (Bing), and familiarity with programmatic DSPs
  • Fluency in ad analytics, performance attribution, and optimization techniques
  • Hands-on experience with Google Tag Manager, GA4, pixel tracking, and conversion flow setup
  • Extensive experience working in healthcare or highly regulated industries--with an understanding of HIPAA-compliant ad practices and ad policy limitations
  • Strong data interpretation and reporting skills--able to transform insights into strategy, and comfort translating data into strategic decisions
  • Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setup
  • Exceptional communication skills, with the ability to collaborate across creative, technical, and client-facing teams
  • Highly self-motivated, organized, and proactive--comfortable operating independently and driving results without micromanagement
Nice to Have
  • Experience with HIPAA-compliant platforms or privacy-safe ad strategies
  • Familiarity with healthcare CRM integrations and patient journey tracking
  • Advanced skills in spreadsheet modeling, Looker Studio, or BI dashboards
  • Ability to oversee or advise on creative direction based on ad performance insights
Working Hours
  • Full-Time, Monday-Friday 8 hours per day
  • Aligned with U.S. business hours
Why Join
  • Direct access to results-driven, growth-oriented entrepreneurs
  • Clear expectations and goals with opportunity to make an immediate impact
  • Work with autonomy and be a key player in scaling a business
What We Offer:
  • Competitive compensation (based on experience)
  • Flexible, fully remote work environment
  • Competitive compensation based on experience and budget scope
  • The opportunity to lead a high-visibility, seven-figure ad campaign
  • A fast-moving team that values execution, data integrity, and client results
  • Long-term potential to grow into a leadership or strategic advisor role

Skills Required

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Job Detail

  • Job Id
    JD1625293
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    South Africa, South Africa
  • Education
    Not mentioned