Senior Design Lead ? Visual Identity & Brand Systems

Gauteng, South Africa

Job Description


As the Senior Design Lead, youll play a pivotal role in guiding the creative output of the agency. You'll ensure all work meets the highest visual standards and is tightly aligned to client brand guidelines. More than that, youll help evolve and expand those brand systems keeping them fresh, scalable, and ahead of the curve.From overseeing design QA, to updating visual identity (VI) toolkits, to training partner agencies on proper usage, youll be a guardian of brand integrity. Youll also help integrate AI tools into the creative workflow and keep us sharp on both emerging design trends and category best practices, especially in the fast-evolving fintech space.Key Responsibilities:

  • Oversee the consistent and accurate application of visual identity across all client deliverables
  • Regularly update and maintain client VI toolkits and guidelines to reflect brand evolution
  • Train partner agencies and internal teams on how to apply visual identity systems effectively
  • Introduce and integrate AI tools to improve workflow efficiency and creative output
  • Stay on top of industry design trends and innovations; bring fresh inspiration to the team
  • Monitor visual trends and communication styles in the finance and fintech sectors to ensure were competitive and distinctive
  • Collaborate with strategy, creative, and account teams to ensure design decisions align with brand goals
  • Lead internal design QA processes to ensure accuracy and excellence
  • Mentor and inspire junior designers, encouraging best-in-class design craft and attention to detail
  • 8+ years of experience in a creative or design leadership role, preferably in an agency environment
  • Deep understanding of brand systems and visual identity development
  • Strong conceptual thinker with impeccable attention to detail
  • Confident communicator and trainerxe2x80x94able to present and articulate design rationale clearly
  • Skilled in Adobe Creative Suite and Figma; familiarity with AI design tools (e.g. Midjourney, Firefly, ChatGPT, etc.) a big plus
  • Curious, proactive, and always looking to push creative boundaries
  • Experience working with clients in financial or fintech categories is a strong advantage
Should you not hear from us within 2 weeks after the application deadline, please consider your application unsuccessful.

Avatar Agency Group

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Job Detail

  • Job Id
    JD1419565
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned