Senior Copywriter

Western Cape, South Africa

Job Description


Description:Someone who is passionate about:

  • Conceptual thinking and applying it to real-world retail challenges.
  • Making an impact within our business, understanding how marketing drives sales success.
  • Developing big ideas across all our brands, drawing inspiration from current retail trends and customer insights.
RESPONSIBILITIES:Relentlessly elevating the creative quality on all work that passes your desk, ensuring it resonates with our target audience and translates effectively within a retail environment.
  • Inspiring, motivating, and encouraging a talented creative team around them, fostering a collaborative environment that leverages both conceptual strengths and retail knowledge.
  • Championing the big idea from concept to execution, ensuring creative integrity aligns with our brand voice and retail goals.
  • Developing content across various marketing channels, including website copy, email campaigns, social media posts, and product descriptions, all with a keen understanding of retail customer journeys.
  • Ensure creative work is executed within agreed strategy, deadlines, and budget.
LEADERSHIP PERFORMANCE AREAS
  • Providing real-time, ongoing coaching and feedback to team members throughout the year.
  • On-time completion of performance management activities including regular 1:1s and Bi-annual performance reviews through GPS.
  • Supporting employee development including facilitation of career development conversations and crafting development plans for current and future needs.
  • Taking action to hire and retain high-performers and address poor performance
  • Proactively manage change initiatives within the team including sufficient planning/ preparation and communication to minimise disruption and support employee adoption.
  • Role modelling the behaviours that support and drive the Flash culture and value
Requirements:MINIMUM REQUIREMENTS:
  • 6 xe2x80x93 7 years of advertising agency experience as a copywriter, including experience in thought leadership, brand messaging and co-ordinating the rebranding of a company or companies. (Preferred)
  • BA degree or Higher diploma in Creative writing.
  • Perfect written communication skills.
  • Have experience working at an advertising agency or an in-house agency.
  • Strong knowledge of digital marketing as a whole within the South African cultural landscape.
  • A track record of exceeding targets and an award winning portfolio to demonstrate this and that showcases memorable creative work
BEHAVIOURAL SKILLS / ATTRIBUTES:
  • Strong EQ
  • Collaborates easily and often.
  • Displays good judgement, maturity, and enthusiasm.
  • Flexible and adaptive to meet changing needs or direction.
  • Excellent communication and presentation skills.
  • Embraces collaboration to deliver the best creative solutions.
  • Productive with a minimal amount of direction.
  • Thrive in a fast-paced environment and be willing to work on multiple projects simultaneously.
  • Confidence to execute market campaigns , with particular in depth knowledge of the varied South African marketing landscape.
  • Above all the ability to solve problems fast and articulate the solution within our brand framework. Apply

Flash Group

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Job Detail

  • Job Id
    JD1308101
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Western Cape, South Africa
  • Education
    Not mentioned