Job Description

• Your writing scope must encompass a wide range of marketing and advertising materials, including print and digital ads, social media posts, email campaigns, website content, and more. You should be able to write and edit copy for all these different mediums, tailoring your writing to the specific requirements of each.
• Collaborate with art directors, designers, and other creative professionals to develop and execute concepts and produce clear, concise, and engaging copy for a variety of marketing channels such as websites, social media graphics, email templates, and other digital assets, while adhering to brand guidelines.
• Help generate fresh and innovative ideas that will grab the attention of the target audience and compel them to take action. This involves brainstorming creative ideas for the campaign and collaborating with other creative professionals, such as fellow senior copywriters, art directors and designers, to develop concepts that will resonate with the target audience and communicate the brand's message effectively.
• Assist the broader creative team to help bring their ideas to life and visualise how they will look in different media channels. Consider the tone and voice of the brand, ensuring that the creative ideas align with the brand's personality and messaging strategy.
• Understand the target audience and their needs, as well as the key messages and values that the brand wants to communicate. You should be able to use this information to craft compelling copy that not only captures the audience's attention but also aligns with the brand's overall messaging and positioning. You should be able to think critically about how your writing can contribute to the success of the campaign and work collaboratively with other members of the marketing team to ensure that your copy aligns with the overall strategy.

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