Job Description

Senior Copywriter
Location: TBWA South Africa | Work Hours: CAT with EST overlap required (10:30am - 6:30pm) | Work Hours: EST/CAT overlap required
Work structure: Contracted by TBWA HL but deployed to BBDO Atlanta.
Reports to: SA Creative Director, with dotted-line to Atlanta-based CD
About Dobbino:
Dobbino an anagram for BBDO + Innovation, bringing together a team of multi-hyphenated creators developing interest led, platform first content at the speed and scale of culture. We are algorithm obsessed, collaborating with platforms and guiding brands through the ever-changing social shifts. Powered by technology from proprietary intelligent automation to industry leading AI partnerships.
Atlanta is our hub, a cultural mecca of emerging talent, coupled with offshore teams and our 16k strong global creator marketplace.
The Role:
As Senior Copywriter, you'll write and shape stories that break through the noise. You'll partner with art directors, strategists, and creators to deliver work that's sharp, social-first, and always in tune with what people care about now.
Responsibilities:

• Write and concept for digital, social, and integrated campaigns.
• Adapt brand voices for different platforms and audiences--making every word count.
• Collaborate closely with Atlanta and South African teams on strategy and execution.
• Stay obsessed with trends, memes, and emerging cultural moments.
• Present, defend, and evolve your work based on feedback and insights.
• Mentor junior writers and help build a culture of creativity and learning.

• 5+ years' experience as a copywriter in digital/social/agency environments.
• Portfolio of fresh, engaging, social-first work.
• Mastery of platform-specific language, trends, and content formats.
• Strong collaboration, conceptual thinking, and communication skills.
• Adaptable, curious, and always learning.
• Able to work independently and as part of a fast-paced, global team.
• Beauty category experience a plus