Job Description

Senior Content Writer Luxury Travel & Conservation
Craft stories that connect the world to Africa
Cape Town District 6 | R25,000 - R30,000 | Hybrid Work Model
About Our Client
Our client is a purpose-driven, luxury travel brand curating bespoke African experiences with a deep commitment to conservation, community upliftment, and sustainable tourism. With a footprint across the continent and a creative HQ in Cape Town, they're redefining travel storytelling by blending culture, nature, and impact into every itinerary and campaign.
The Role: Senior Content Writer
As the Senior Content Writer, you'll be the strategic voice behind compelling narratives that bring Africas most breathtaking travel experiences to life. Your work will shape brand perception, inspire global travellers, and support conservation-focused tourism. Beyond crafting words, you'll mentor a team of writers, lead cross-functional collaborations, and set high editorial standards across digital and print channels.
Key Responsibilities
Minimum 3-5 years experience in content writing or editorial roles
Own and evolve the brand voice across web, email, blog, social media, and print content
Produce high-quality, original, and engaging content optimised for SEO and geo-targeting
Collaborate with design, CRM, and marketing teams to deliver cohesive, cross-platform campaigns
Mentor and guide junior writers, offering feedback and skill development support
Streamline editorial workflows and ensure content is consistently aligned with brand standards
Leverage AI-assisted tools and performance data to improve content impact and efficiency
About You
Bachelors degree in Journalism, Communications, Literature, or similar field
3-5 years of experience in travel, lifestyle, or conservation content writing
Expert in storytelling, editing, and maintaining a consistent brand voice
Strong knowledge of SEO and content performance tools
Experience leading or mentoring content teams in fast-paced environments
Passionate about Africa, sustainability, and impactful storytelling
Highly organised with the ability to manage multiple priorities and deadlines
Whats on Offer
Competitive salary package
4% pension contribution
20 days paid annual leave
Flexible hybrid work arrangement (Cape Town-based)
Exclusive travel discounts across Africa for you and your family
A mission-driven team with creative freedom and purpose-led leadership

Skills Required