Job Description

Traderoot Africa is a

leading fintech company

offering cutting-edge financial solutions across various sectors, including e-commerce, banking, and payments. Our mission,

"Perfecting and Protecting

reflects our commitment to innovation, security, and excellence in financial technology.

The

Senior Commercial Associate

will play a pivotal role in driving revenue growth and executing Traderoot Africa's commercial strategy. This position requires extensive experience in the African Fintech industry, with a strong focus on business development, client acquisition, and relationship management. The successful candidate will work closely with the Chief Commercial Officer (CCO) to identify market opportunities, establish strategic partnerships, and enhance Traderoot's positioning in the financial services sector.

Key Responsibilities

Commercial Strategy & Execution:

Assist CCO with developing and implementing strategic commercial plans to achieve revenue targets and market expansion goals. Lead the end-to-end commercial process, from prospecting and lead generation to contract negotiation and deal closure for agreed market sized companies.

Business Development:

In conjunction with the CCO, identify new markets, partnerships and channels for growth, ensuring diversification of revenue streams across different sectors. Identify and prioritize key African markets, industries, and potential clients within the payments and financial technology space.

Go-To-Market:

Work closely with the CCO to create and drive the go to market strategy, leading sales efforts for both new and existing clients (cross sell and retention), optimizing sales functions to meet ambitious targets.

Market Expansion & Analysis:

Conduct market research, identifying emerging trends, customer needs, and opportunities for further market penetration across Africa. Utilise data-driven insights to make informative commercial decisions and create positioning in the market. Drive further penetration across the African continent.

Segmentation of Market:

Work closely with the CCO to segment current and potential clients and derive persona's for each. Ensure the strategy addresses means to penetrate segments with relevant products. Ensure the Commercial strategy addresses means to penetrate the segments with relevant products.

Revenue Generation & Diversification:

Assist the CCO to identify new markets, partnerships, and channels for sustainable business growth. Optimise existing revenue streams and explore innovative avenues for monetisation.

Customer Acquisition & Retention:

Oversee marketing and commercial initiatives to strengthen brand visibility and enhance customer experience. Guide marketing strategies to strengthen branch visibility, customer acquisition and retention. Enhance customer experience by promoting solutions/services/products. Lead cross functional collaboration between the Commercial department, Group marketing and product teams to align on customer needs and market demands. Work closely with Group Marketing to align efforts towards revenue generation. Ensure all product / service sales documentation is relevant and up to date across all marketing and sales channels. Identify opportunities for product enhancement or new offerings to drive commercial success. Establish and nurture client relationships in conjunction with the COO.

Market Development & Competitor Analysis:

In conjunction with the CCO conduct detailed market research to assess opportunities, industry trends, and competitive positioning. Analyse the regulatory landscape and emerging market trends to refine business strategies. Stay informed of competitor activities and innovations in the payments sector.

Pipeline Management & Revenue Growth:

Working closely with the CCO, develop and manage a robust sales pipeline, ensuring alignment with commercial objectives. Drive customer segmentation strategies, with the CCO to target key business opportunities. Set and achieve revenue targets for each African market segment. Provide regular commercial reports and analytics to support strategic decision-making.

Client Relationship Management:

Build and maintain long-term relationships with key clients, stakeholders, and payment partners. Act as the primary point of contact for designated clients, ensuring high levels of satisfaction. Provide feedback to the product development team to enhance solutions based on client needs. Develop retention strategies to strengthen client loyalty and maximize business opportunities.

Market Positioning & Product Expertise:

With guidance from the CCO position Traderoot Africa as a market leader in Fintech payment solutions. Work collaboratively with marketing teams to strengthen brand visibility and customer engagement. Ensure product positioning aligns with client needs and industry-specific requirements.

Leadership & Team Collaboration:

Provide leadership and mentorship to junior commercial team members. Collaborate with cross-functional teams, including marketing, product development, and project management, to ensure strategic alignment. Foster a high-performance commercial culture within the organization.

Compliance & Risk Management:

Ensure compliance with all relevant financial regulations and industry standards. Implement risk mitigation strategies to manage commercial and operational risks effectively.

Skills, Work Experience and Competencies

Proven experience in selling licensed software and managed services within the payments industry.

Strong understanding of the

South African and African payments landscape

, including regulatory requirements and key industry players.

Demonstrated business development and strategic partnership-building expertise.

Excellent

negotiation and deal-closing skills

, particularly with high-value contracts.

Robust

market research and analytical skills

, including competitor analysis and industry trends.

Advanced

CRM tools proficiency

for pipeline management, sales tracking, and reporting.

Leadership and mentoring capabilities

to foster a high-performance commercial team.

Deep knowledge of

payment solutions

, including payment gateways, mobile wallets, POS systems, and e-commerce platforms.

Exceptional

communication and interpersonal skills

, with the ability to customize solutions for diverse client needs.

Self-starter with a results-driven mindset

, focused on meeting and exceeding revenue targets.

Ability to build, recruit, and develop a

strong commercial team

from the ground up.

Strong

customer-centric approach

, ensuring value-driven solutions for clients.

Key Requirements & Qualifications

Education:

A

bachelor's degree in commerce

(BCom), Marketing, or a related field (MBA or equivalent qualification preferred).

Experience:

A

minimum of 5-7 years of experience

in a commercial role within the African Fintech industry.

Industry Experience:

o Proven track record in business development, client acquisition, and revenue generation.

o Experience selling

licensed software and managed services

within the payments sector.

o Strong understanding of

payment solutions

, including payment gateways, mobile wallets, POS systems, and e-commerce platforms.

o Familiarity with the

African financial landscape

, including regulatory requirements, market trends, and customer behaviours.

Technical & Business Acumen:

o Exceptional

negotiation and deal-closing skills

, particularly in high-value contracts.

o Advanced

market research and analytical abilities

to identify opportunities and threats.

o Proficiency in

CRM tools

for pipeline management, sales tracking, and performance reporting.

o Strong

leadership and mentoring

capabilities to foster team development.

o Excellent

communication and interpersonal skills

, with the ability to tailor solutions to diverse client needs.

o

Results-driven mindset

with a focus on achieving and exceeding commercial targets.

Why Join Traderoot Africa?

Industry Leadership

- Join a company at the forefront of financial innovation in Africa.

Growth & Development

- Be part of a dynamic team with opportunities for career advancement.

Impactful Work

- Play a key role in expanding digital payments across emerging markets.

Terms & Conditions

The position id based in our office in Century City, Cape Town

Compensation will be

market-related and based on experience

, including sales and performance -based incentives.

The role requires

travel across Africa and internationally

as needed to drive business growth and maintain industry relationships.

The successful candidate will be required to adhere to

Traderoot's compliance, regulatory, and ethical business standards

at all times.

Job Types: Full-time, Permanent

Pay: From R80000,00 per month

Education:

Bachelors (Required)
Experience:

African Fintech: 5 years (Required)
Location:

Cape Town, Western Cape 7441 (Required)
Work Location: In person

Application Deadline: 2025/05/30