Job Description

Closing Date 2025/12/12


Reference Number SHO251205-5


Job Title Senior Buyer


Job Type Permanent


Location - Country South Africa


Location - Province Western Cape


Location - Town or City Brackenfell, Cape Town.


Purpose of the Job
The purpose of the Senior Buyer role is to execute the Wine portfolio buying strategy of the Shoprite Group through the planning, selection and procurement of a range of products within the category that results in the achievement of profitability goals and targets. The Senior Buyer directs all aspects of the buying process for the category, creating a compelling assortment that meets financial targets and supports brand objectives. The role further ensures sales growth and increase in gross margins by considering market trends and customer demand in terms of price, quality and availability when making purchasing decisions. The Senior Buyer works collaboratively with suppliers, category, marketing and store operations teams to execute the Wine buying strategy, ensuring a consistent customer experience and aligned execution.







Job Advert Details


Job Category Retail


Job Objectives

Product Ranging and Pricing

Collaborate with category management to develop and execute category strategies. Analyse market trends and competitor pricing to determine tactical pricing approaches. Forecast sales and build buying plans that achieve margin and sales goals while maintaining price competitiveness. Ensure comprehensive category coverage through effective range rationalization aligned to brand strategy. Develop merchandise assortments and range plans with negotiated cost prices to maximize gross profit. Execute planograms, pricing rules, and promotional strategies. Present product and merchandise analysis at assortment and business review meetings.

Sourcing, Negotiations and Inventory Management

Formulate short- to mid-term sourcing strategies aligned with category objectives. Secure stock at optimal times and prices and mitigate supplier risks. Negotiate favourable trading terms, promotional spend, exclusives, and return-to-vendor agreements. Maintain strong vendor relationships to ensure performance and first-to-market opportunities. Manage purchase orders, monitor delivery timelines, and resolve discrepancies. Lead supplier business reviews and ensure compliance with contracts and service level agreements.

Category Performance and Reporting

Track and report category performance against KPIs, budgets, and forecasts. Generate monthly reports for leadership and review financial indicators. Analyse competitive trends to identify growth opportunities. Conduct store visits to assess merchandise mix and translate insights into actionable plans.

Relationship Management

Collaborate with Category Specialists, suppliers, and internal teams to optimize assortment, pricing, and promotions. Build strong partnerships with vendors to ensure timely delivery, cooperative marketing, and promotional execution.

Marketing, Promotions and Customer Insights

Plan and execute promotional events, ensuring accuracy in pricing and marketing materials. Work with marketing and space planning teams to maximise in-store visibility. Use market intelligence and consumer trend analysis to inform product introductions and promotional strategies.

People Management and Coaching

Allocate work, set priorities, and monitor team performance. Coach and mentor team members and Trainee Buyers to embed sound buying principles and enhance capability.




QualificationsDegree or Diploma in Business, Sales, Marketing, Supply Chain, or a related field - (essential) 4 years' experience in a buying role, with demonstrable experience directing all aspects of the buying process for a product category in a large retail organisation - (essential).




ExperienceProven experience with sourcing and supplier management along with complex vendor / supplier negotiations - (essential). Solid understanding of supply chain concepts, processes and systems - (essential). Comprehensive understanding of the factors influencing a product's cost and selling prices - (essential).



Knowledge and SkillsStrong knowledge of commercial and financial trade-offs in category sales - (essential). Understanding of the retail value chain and profitability drivers - (essential). Strong proficiency in MS Office 365 with advanced Excel skills - (essential).



purpose of the Senior Buyer role is to execute the Wine portfolio buying strategy of the Shoprite Group through the planning, selection and procurement of a range of products within the category that results in the achievement of profitability goals and targets. The Senior Buyer directs all aspects of the buying process for the category, creating a compelling assortment that meets financial targets and supports brand objectives. The role further ensures sales growth and increase in gross margins by considering market trends and customer demand in terms of price, quality and availability when making purchasing decisions. The Senior Buyer works collaboratively with suppliers, category, marketing and store operations teams to execute the Wine buying strategy, ensuring a consistent customer experience and aligned execution.
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