Job Description

Find yourself where ultra-luxury meets untamed Africa for this tremendous remote/hybrid opportunity for a dynamic Senior Brand Manager at an ultra-luxury Hoedspruit, Limpopo Game Reserve with its Head Office in Pretoria.
To refine and elevate their presence across PR, digital platforms, and every guest touchpoint, this renowned brand is seeking a visionary, results-driven Brand Manager to join their world-class Sales team within the reservations department. You'll be entrusted with shaping the identity of an exclusive safari experience celebrated both locally and internationally.
This prestigious role offers the chance to craft storytelling that resonates with high-net-worth travellers, influence a brand admired across continents, and immerse yourself in extraordinary destinations. It involves both local and international travel, giving you a front-row seat to the beauty and prestige of Africa's wilderness.
If you're a potent brand marketer with a passion for South Africa and the African bush, this is more than a job - it's the dream brief of a lifetime. Apply today.
Responsibilities

• Lead Brand Strategy: Evolve the company's brand positioning to align with the ultra-luxury market while staying true to our unique heritage and values.
• Website & Digital Elevation: Oversee the redevelopment of the website and digital assets with a luxury lens: elegant, immersive, and conversion focused.
• PR & Media Presence: Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury media.
• Guest Experience Alignment: Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyond.
• Creative Direction: Guide visual identity, storytelling, and creative content across platforms; from brochures and social media to film and experiential activations.
• Agency & Partner Management: Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to life.
• Market Insight: Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations; and translate insights into action.

Requirements
The successful candidate must have/be:

• Bachelor's Degree in Marketing, Brand Management, Communications, Business, or a related field.
• A postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality/Tourism Marketing is advantageous.
• 5+ years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectors.
• Proven success in building or evolving a luxury or premium brand, with measurable impact.
• Experience managing PR, digital marketing, creative campaigns, and brand partnerships.
• Hands-on involvement in website redevelopment or digital UX projects with luxury positioning.
• Experience in global or high-net-worth (HNW/UHNW) market engagement is highly valued.
• Strong understanding of brand strategy, customer journey mapping, and positioning frameworks.
• Familiarity with PR tools, brand performance metrics, and digital analytics platforms (e.g., Google Analytics, SEMrush, or similar).
• Competence working with creative direction tools and briefing designers, content creators, and photographers.
• Knowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential branding.
• Proven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectors.
• Exceptional storytelling skills: verbal, visual, and strategic.
• A deep understanding of affluent consumer behavior and how to reach UHNW audiences.
• Experience leading PR campaigns, brand refreshes, or luxury website launches.
• Strong project management skills and the ability to work across diverse teams.
• A deep love for South Africa and the African bush, and a desire to help the world experience it at its most beautiful.
• Strong business administration experience
• Ability to work under pressure and manage multiple tasks simultaneously
• Self-managed and proactive, with the ability to work with minimal supervision
• Willingness to travel as required by the role: there will be local and international travel.
• Ability to adapt to a dynamic and fast-paced environment.

If you don't have the relevant experience required for this role, please consider your application unsuccessful.
City: Pretoria
Level of Expertise: Senior
Remuneration: Negotiable
Consultant: Viv
Reference Number: #Viv3113/R

Skills Required