Job Description

We Go Places! How about you?

Job Grade: 20

Location: Stellenbosch


Function: HEINEKEN Beverages International Marketing

Type of Contract: Permanent

Closing Date: 04/09/2025



Purpose of the job


Drive value creation of assigned brands within the Beer category by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.


Implement for the assigned brands, the short to medium term brand strategies and the Integrated Commercial Plan in line with the regional and global marketing strategies. Realize the operating targets and marketing objectives for the key African and International export markets as applicable by optimizing innovation, brand activation, pricing, sponsorships and brand communications. Responsible for brand power, market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.


Key Responsibilities

Strategy Support the creation and execution of the Beer Category strategy

Understand and use consumer and market insights to build strong brands within the key focus markets

Understand and utilize Demand Space thinking to activate the brand in correct channels and with the relevant communication strategy

Support competitive strategy review to define implications and learnings

Ensuring using best practice and commercial acumen, profitable and sustainable growth of the brand

Delivering against commercial targets derived from the business goals

Support brand strategy development and execution to grow the brand within portfolio including price positioning, SKU split, brand positioning and communication within resource allocations

Monthly engagement with global and regional stakeholders to ensure alignment and consistency of strategy

Planning

Supporting the yearly development process of the plans for the beer brands within portfolio

Manage brand target setting, ATL/ BTL budget development, 360-degree communication plan, brand activities calendar, activation plans

Support brand team alignment processes with central Trade Marketing to drive strategies to execution

Lead agency management and briefing, internal approval from Marketing Manager, alignment with key stakeholders in the operating environment

Execution

Working closely with central Trade Marketing, to plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget

Brief key internal and external suppliers to drive excellent activation and sponsorship execution

Monitor monthly ATL / BTL spend across key markets aligned to annual phasing plan

Manage day-to-day agency partnerships to deliver brand strategies and activities

Manage internal stakeholder relationships including procurement, finance, RMG, TM & Sales to effectively execute on plans

Monitoring / reporting

Tracking, analyzing and using financial information to monitor and maximize return on brand investment and campaign effectiveness

Understand and analyze insights from markets, media and consumers trends

Manage central brand development budget phasing, invoicing and spend

People

Lead personal development and career development

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.