Job Description

You build and run smart Go-to-Market systems that don't rely on luck -- but on data, structure,

and hyper-personalized communication. You know exactly how to build a strong pipeline within a

clearly defined ICP, delivering the right message, at the right time, through the right channel.

For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)

programs that connect marketing, sales, and tech into one performance-driven machine. You'll

collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results:

more leads, more deals, more impact.

Day-to-Day Tasks:

Generate high-quality prospect lists for the commerce team. Set up lead generation (ABM) campaigns for Every Day. Help shape GTM strategies for clients based on strategic sessions and team input. Build and optimize outreach flows in Clay, LinkedIn, or similar tools. Manage lists, segmentation, enrichment, and trigger-based workflows. Write personalized outreach messages (email, LinkedIn). Monitor engagement, open and reply rates, meetings, and pipeline progression. Work within the CRM system Orbit/Teamleader.

Requirements:

Key Responsibilities:

Develop and execute Go-To-Market strategies (for Every Day and for clients). Independently define strategy, set up, monitor, and optimize campaigns in collaboration

with the commerce and campaigns teams.

Co-develop GTM/ABM strategies for clients. Translate ICPs and market insights into data-driven account selection and outreach. Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar. Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored

to buying groups.

Work with intent data, CRM signals, and enrichment tools to spot opportunities early. Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and

revenue impact.

Collaborate closely with the internal sales and marketing teams (Team NL handles client

contact).

Contribute to knowledge sharing and innovation around modern GTM and ABM strategies

within the team.

What You Bring:

Minimum of 3-5 years of experience in Account-Based Marketing or GTM operations. Proven experience building scalable ABM systems -- not just running standalone

campaigns.

Strong understanding of data-driven segmentation, ICP definition, and account

prioritization.

Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly. Analytical and commercially minded -- you know the balance between automation and

genuine personalization.

You're fluent in the languages of both marketing and sales. Bonus: experience working in an agency environment and with B2B sales cycles. Bonus: experience in Dutch clients/market/language.

You'll Succeed in This Role If You:

Deliver demonstrably high-quality (within ICP) leads for Every Day. Deliver demonstrably high-quality (within ICP) leads for clients. Bill at least 80-90% of your hours on client work.

Benefits:

Strategic & High-Impact Role:

You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.

Focus on Core Craft:

You can focus on your craft (building smart systems) because Team NL manages client contact.

Cutting-Edge Technology:

There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.

Flexible Work Hours:

The position is listed as 32-40 hours per week.