Job Description

The Senior Account Manager is responsible for building and maintaining strong client relationships, while ensuring the successful delivery of campaigns.

This role demands exceptional organizational and communication skills, a keen understanding of client needs, and the ability to manage multiple projects simultaneously.

Responsibilities:

Relationship Management

Develop and nurture strong relationships with clients, acting as their primary point of contacto

Proactively identify client needs and exceed expectations

Project Management

Oversee the entire project lifecycle, from brief development to campaign launch

Create detailed project plans, establish timelines, and allocate resources effectively

Campaign Management

Oversee the development and execution of advertising campaigns from inception to completion

Coordinate with internal teams (creative, media, production) and external partners to ensure seamless project delivery

Operational Excellence

Demonstrate strong organizational and project management skills to manage multiple projects simultaneously while maintaining attention to detail

Proactively identify potential challenges and implement solutions to ensure timely delivery of materials

Brief Development

Write clear, concise, and informative creative briefs that accurately communicate client objectives and target audience

Time Management

Prioritize tasks and manage deadlines effectively to ensure projects are delivered on time and within budget

Client Communication

Maintain open and transparent communication with clients, providing frequent updates on project progress and addressing concerns promptly

Team Collaboration

Work closely with internal teams (creative, media, production) to ensure seamless project execution

REQUIREMENTS

1. Scope of Duties

Management of advertising campaigns across TV, radio, print, outdoor, BTL, digital, etc.

This encompasses the execution and management of briefing processes:



Liaison with traffic and production departments, preparing timing plans, liaising with client, liaising with media planner and buyer, arranging meetings, etc.

Obtaining client approval of all campaign elements and budgets at all stages of the development

Confident management and accountability for presentations and key meetings:

Status meetings, including compiling status reports and supplying to senior manager timeously for review prior to meeting

Presentations, including contact reports following the meetings

Competitive reviews

Brand reviews

Brand integration meetings (meetings with other client partners e.g., media, digital, etc.)

Sourcing of material as per meetings agreed expectations

Management of meetings with Client and Agency, ensuring that all parties needing to attend are notified timeously prior to meetings

Accountability for all logistics pertaining to client meetings (Agendas, catering, contact reports, etc.)

Understanding client expectations of the agency along with an understanding and respect of clients' culture and business challenges

Be seen to be a problem solver by the client by actively listening and responding

Total familiarity of the Clients market, products and advertising policies

Regular updating of senior management, informing them of any new developments that may arise on client business to maintain the agency's proactive culture

Effective and efficient work ethic within the broader team

Overall day-to-day management of the client's business