Job Description

Duties include managing & overseeing:
Sales

• Lead from the front in selling units and motivate team to meet desired targets.
• Develop and execute strategic sales plans to grow market share and increase pre-owned volumes
• Drive profitability across all deals, including 1st and 2nd gross, in line with OEM and shareholder targets
• Monitor market trends, competitor activity, and customer behaviour to adjust pricing and sales strategies
• Manage all leads and opportunities through the CMS to ensure maximum conversion
• Work closely with F&I, New Vehicle Sales, and Aftersales to optimise deal structures and overall profitability

Marketing

• Implement targeted marketing initiatives to increase enquiries, showroom traffic, and customer engagement
• Ensure all vehicles are correctly priced and professionally advertised across digital and relevant sales platforms

Leadership

• Lead, coach, and motivate the Pre-Owned Sales Team to achieve and exceed monthly targets
• Build a high-performance, accountable team culture focused on results and customer excellence
• Create an engaging environment that encourages ownership, energy, and continuous improvement

Stock Management

• Manage sourcing and purchasing of quality pre-owned stock based on accurate residual value assessments
• Control inventory levels, pricing, and ageing to maintain healthy stock turn
• Evaluate trade-ins using tools such as Bid4Cars and structure profitable acquisitions
• Oversee the reconditioning process, ensuring cost control and that all vehicles are sales-ready

Customer Care

• Drive a strong customer-centric culture across the department
• Build and maintain long-term customer relationships to support repeat business and referrals
• Ensure a professional, seamless customer experience throughout the sales journey

Performance Management

• Monitor individual and team performance against targets and KPIs
• Provide ongoing coaching, guidance, and constructive feedback
• Implement performance improvement and productivity plans where required

Financial Management

• Manage the department's full financial performance, including budgeting, forecasting, and expense control
• Oversee floorplan management, stock holding costs, and overall departmental profitability
• Support the Dealer Principal with financial planning, reporting, and business strategy
• Ensure compliance with OEM standards, financial controls, corporate governance, and industry legislation

Requirements:

• Grade 12 / Matric (essential)
• A Business Management qualification or relevant tertiary education will be advantageous
• 5-10 years' dealership experience, with strong exposure to pre-owned sales management
• Solid understanding of dealership operations, including New & Used Sales, F&I, and Aftersales
• Strong knowledge of the pre-owned market, including sourcing, pricing, stock control, and reconditioning
• Experience working with CMS, AutoTrader, Bid4Cars, Evolve, or similar dealer systems
• Strong financial and business acumen
• Valid driver's licence and willingness to travel if required
• Established network of customers, suppliers, and industry stakeholders advantageous
• Proficient in MS Office, email, and internet systems
• Clear criminal and credit record
• Preference for candidates based on the East Rand or surrounding areas
• Proficient in English and an additional local language
• Valid Drivers License

If your current experience and skillsets tick majority of the job specification boxes, then:
Apply directly now - Send your CV to
Feel free to contact Hayley directly on or send a WhatsApp to for more information.

Skills Required