Job Description

The Segment Content Marketing specialist will play a pivitol role working closely with internal marcom COEs and shared services teams to ensure content always developed to the highest standard and in a format that aligns to how its target audiences want to engage with and consume the content to aide their decision-making processes. The Segment Content Marketing Specialist will leverage all relevant engagement data available to them to inform their approach to content optimization at all times as well as consantly seeking feedback from field teams as well as where possible direct engagement with customers. Managing the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata. Leveraging UX, Social and SEO COE expertize in the supporting COEs to shape and optimize all content supporting integrated campaigns. Initiating development of landing page content objects in Percolate - must have good understanding of all AEM components and set out clear briefs for copywriters and publishers on required messaging, layout and needed CTAs. Initiating development of all required email campaigns in Percolate - must know all Eloqua email templates available and set out clear briefs on messaging, layout and needed CTAs for copywriters and Eloqua publishing teams. Initiating the creation of sales enablement and relevant digital assets such as flyers, brochures and catalogs that includes briefs on messaging, layout and needed CTAs. Initiating the creation of social posts, videos and other promotional material needed that includes briefs on messaging, layout and needed CTAs. Acting as a bridge between BU and Segment scrum teams and driving involvement of both. Minimum bachelor level degree with postgraduate qualification in marketing or related field preferred. 5+ years of marketing communications experience. Strong English writing skills. Customer/market focus, work-rate, self-starter, strong attention to detail.

Skills Required