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Immediate Superior: Sales Manager Gauteng On Premise
Job Grade: 08
Location: Johannesburg
Type of Contract: Permanent
Purpose of the Position
Act as an Ambassador for the HEINEKEN Beverages portfolio, living the brands and bringing them to life in the On Premise Ensuring availability and visibility, adding equity to our portfolio and making sure our consumers have access to world-class brands and experiences. The role is designed to ensure selling, build customer partnerships, consumer awareness and demand for HEINEKEN Beverages brands within the area.
KEY RESULT AREAS
Develop an On Premise pathway within the area
Work with the Regional On Trade KAM to identify and contract key customers and activations.
Develop a territory plan.
Identify new opportunities for sales growth
Feedback on consumer and customer insights to improve consumer experience, customer investment and brand relevance, including innovation and digital integration
Act as an ambassador and specialist for all brands
Able to convince consumers and customers of product choices in favour of HEINEKEN Beverages total portfolio
Negotiate mutually beneficial contracts with targeted customers to ensure HEINEKEN Beverages brands are top of mind and recommended to consumers
Develop and manage sound and credible customer relationships
Achieve sales market share and volume for HEINEKEN Beverages brands
Implement promotions according to the National Trade Marketing, brand guardrails and regional plan
Ensure channel specific PICOS is effectively executed and entrenched in with customers
Ensure BTL merchandising, both bespoke and catalogue is executed within pathways / hotspots and guidelines
Create memorable brand experiences
Manage A2QVP2 for area and ensure product quality standards (perfect serve always)
Manage sales administration
Manage weekend and flexible working times
Handle customer and consumer queries and complaints effectively and timely
Achieve targeted customer NPS scores
EDUCATIONAL QUALIFICATIONS
Relevant Commerical Tertiary Qualification (Diploma / Degree)
PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES
2-3 years of FMCG or relevant commercial experience
Experience in On Trade is an advantage
A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
Weekend work and promotions
Persuasive selling skills & negotiation
Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day-to-day decisions
Sales process management :Understand the primary key drivers of sales in different channels
Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
Sales strategies and plans to sustain brand growth
Sales Technology Application: Demonstrate an understanding of how technology works within the sales process
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.
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