Job Description

FOOD SERVICES - SALES REPRESENTATIVE (Finest Call)

Reporting to:

Food Services Commercial Head

Location:

Cape Town (x1)

We are excited to announce an opportunity for a passionate and results-driven Sales Representative to join our Food Service Commercial Team and take responsibility for developing the CPT / JHB market for the American Beverage Marketers (ABM) range of premium cocktail mixes and culinary ingredients inclusive of accelerated sales growth and increased visibility of Brand.

In this role, you will partner with liquor distributors to drive business growth and support end customers through engaging training, brand education, and marketing initiatives across all channels, with a strong focus on the Out-of-Home (OOH) Food Service sector. You'll spend significant time in trade, showcasing our premium range and cultivating lasting customer relationships. Your background in HORECA, Beverage, or Liquor sales--combined with hands-on mixology or bar experience--will be key to your success. We're seeking someone who blends passion for the bar industry with commercial acumen and brand-building expertise to deliver outstanding results.

KEY JOB FUNCTIONS

Regional Duties & responsibilities

Achieve the annual Sales Budget as per targets

Provide accurate Sales Forecasts and allocate appropriate stock covers by region within set time frames (and by the customer)

Co-ordinate and deliver quarterly business reviews with the ABM and Rialto FS Teams

Attend weekly Food Service commercial meeting.

Make sure pricing and deals are in line with company standards.

Manage marketing costs and drive continuous improvement

Regional Market knowledge

Assess competitor activities and pricing

Gather and provide relevant information to contribute to Sales and Marketing activities

Identify market gaps and new customer opportunities

Deliver customer-specific activation sales plans and commercial proposals

Work closely with Food Service sales teams to brief, support and monitor field activation efforts

Liquors Distributor Relations

Develop new distributors and manage account applications and negotiate rebate and end pricing within internal parameters

Manage all operational activities within the channel (promotions, price increases, deals, listings)

Maintain stock levels on shelf and with distributors

Understand stock levels in Dc's to manage customer expectations

Analyse data and update sales activities and action plans

Monthly sales reviews to be done with growth plans discussed

Trade/customer visits planned with distributors' sales reps

Manage the stock return process with distributors

End Customer Relations

Actively pursue new business opportunities

Build strong relationships with bar staff, managers and hospitality influencers to secure listings and brand preference.

Plan customer monthly call sheet

Monitor and review customer activity plans

Conduct engaging bartender training sessions and tastings that drive advocacy and elevate product knowledge

Plan a communication strategy for all customers and adopt a proactive customer engagement strategy

Lead activation strategies across all trade channels

Investigate product-related complaints

National Accounts

Support regional locations to ensure the desired sales targets are achieved

Support with works shops and training with regional managers to achieve quality control in all locations

Trade Events & Exhibitions

Co-ordinate exhibition launches, trade shows, digital media collaboration with Food Service marketing, briefing meetings and functions

Arrange special events (internal and external)

Prepare exhibition designs, assemble, install and dismantle exhibition stands

Control and maintain venue equipment and assets

Exhibit company products

Present and communicate product Features, Advantages and Benefits (FABS) to the end customer

Take transfer orders from end-users and pass them on to Distributors

Evaluate the success of activations through reporting tools and ROI.

REQUIREMENTS: QUALIFICATIONS, EXPERIENCE AND KNOWLEDGE

Minimum requirement - Grade 12 (Matric)

Tertiary education relating to sales will be a huge advantage

3-5 years' experience in sales within a Food Service Channel

Barmen or Mixology experience

Required to work flexible hours and must have own reliable transport

Competency in Microsoft applications including Word, Excel, and Outlook

Liquor Distributor account Management and sales

Horeca/Food Service customer acquisition and development

Sales Operations & Execution

Sales Strategy development and route planning

Event management and training

PEOPLE PROFILE, SKILLS AND ATTITUDE

Customer orientated

Highly organised and structured

Able to work comfortably in a fast-paced environment.

High personal standards and a hard worker.

Sound Negotiation skills

Superb interpersonal skills, including the ability to quickly build rapport with both customers

Ability to work effectively with a team.

Strong numerical and analytical skills.

Strong Communication Skills.

Strong Problem-Solving Ability.

Displays Pro-active Qualities.

Ability to work on own initiative, prioritize work and handle a pressurized working environment

Please e-mail

Recruitment@rialtofoods.co.z

your CV summarizing your qualifications and past experience; with a motivation highlighting why you should be considered for the position.

Note: Preference will be given to EE candidates in line with the Company's employment equity plan and BBBEE strategy.

Submission Deadline: Close of Business on

Wednesday, 27 October 2025

Job Type: Full-time

Work Location: In person