Job Description

This role is uniquely positioned within Red Star, focusing exclusively on the growth and success of our Wine & Liquor portfolio. The Sales Representative - Wine & Liquor Portfolio is responsible for driving sales, increasing market share, and deepening client relationships specifically within the catering and hospitality sectors. The role requires proactive promotion and expert selling of a curated range of premium alcoholic beverages. It plays a key role in enhancing the customer experience, growing turnover, and identifying new business opportunities.
This role will be based in Centurion, Gauteng.
Our Group and all its operating companies are committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.
Job Advert Details
Job Category Sales
Job Objectives
Sales Growth & Account Maintenance

• Adhere to monthly and quarterly sales targets for the portfolio and consistently strive to exceed them.
• Develop and maintain strong relationships with both existing and prospective clients to ensure client satisfaction and loyalty.
• Position Red Star as the supplier of choice for liquor in the hospitality trade through effective communication and value delivery.
• Execute upselling and cross-selling opportunities to maximise revenue from each account.

Market & Competitor Intelligence

• Conduct analysis of market trends, pricing, and competitor activity to support and enhance the sales strategy.
• Gather valuable feedback to provide to procurement and marketing teams regarding customer buying patterns.
• Research industry developments and consumer preferences to remain competitive and relevant in the market.

Promotions & Merchandising

• Execute promotional campaigns in alignment with brand direction to engage clients and drive sales.
• Attend to clients' needs by ensuring they are well-informed about product features, food pairings,and seasonal offers.
• Recommend and service product displays and menu placements to optimise visibility and sales.

Customer Insights

• Utilise insights from customer feedback and buying behaviour to support the continuous improvement of the liquor offering.
• Investigate customer concerns and preferences to enhance our service delivery and product selection.

Operational Coordination

• Work closely with logistics and procurement teams to ensure smooth delivery processes are in place and executed efficiently.
• Comply with company policies while assisting in resolving issues related to stock, invoicing, or deliveries as they arise.

Reporting & Administration

• Maintain accurate call cycles and client visit records to ensure effective account management.
• Report on sales activity and submit timely forecasts to management to inform strategic decisionmaking.
• Train team members on sales processes and best practices to enhance overall team performance.

Qualifications
Essential

• Senior Certificate

Desirable

• Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management
• WSET or sommelier certification - (advantageous)

Experience
Essential

• 2+ years B2Bof B2B sales experience in food & beverage, liquor, hospitality supply or equivalent.
• Strong knowledge of wine, food pairing, and spirits.
• Proven track record of meeting or exceeding sales targets.
• Valid driver's license.
• Ability to travel within the assigned sales territory.

Desirable

• Experience in distributing food & beverage products.
• Established network within the hospitality/catering industry.

Knowledge and Skills

• Motivated self-starter, with good energy and drive - Takes accountability for actions and mistakes. Handles sensitive information in a confidential manner.
• Strong administrative skills and the ability to plan, coordinate and execute general administration functions, practices and standard operating procedures to realise team / departmental goals and objectives.
• Communication and reporting skills with the ability to clearly and accurately convey information and data. Good written and verbal fluency in English.
• Analytical, data-driven, and highly numerate - Ability to analyse complex and multiple data sources, identify trends and develop accurate conclusions to support category decisions.

Understands and is able to deal with complex buying / procurement processes including negotiations. * Commercial acumen - Understands business and financial principles in the retail environment. Navigates key processes, issues and risks that drive success; and how they impact on commercial viability and profitability.

• Passionate about the customer and obsessed with the latest consumer products and trends and making customers' lives easier.
• Organised with a focus on execution, quality, and continuous improvement. Good decision making and prioritisation skills, especially when multiple trade-offs are involved, and fast

decisions are required. * Collaborative partner - Collaborates and builds sound relationships with a range of internal and external stakeholders to drive decisions and create value for the category