Job Description

Job Summary

General Description of the Role

• The Sales Executive position is a key role in the local commercial team within Inland Region and will be

responsible for managing and influencing key performance indicators and driving volume and market
share through the sales force * The Off/On Trade Sales Executive is responsible for planning & executing the brand objectives in

the retail/off-trade outlets * Ensuring that Commercial & Brand objectives for the off-premise channel, brand and customer

KPI& are delivered (including Sales, Profitability, and Market Share)

Reporting to the Teams Manager Inland Off Con, you will be responsible for the following:

• Track outlet level inventory & plan re-order of stocks as per inventory at outlets and monthly sales opportunity.
• Ensure that products are stocked and displayed according to approved planograms on unpaid shelves & paid elements (wall bays, gondola, shelf in shelf)
• Plan visibility elements & build displays in-store as per the annual plan
• Ensure products are priced and ticketed correctly
• Provide various merchandising services to various customers
• Planning and execution of in-store/outlet with communication via on-floor posters and outlet database messages as per state laws
• Adhoc administration duties when required
• Build relations with key persons & counter salesmen, plan incentives

Trade Management

• Identify and implement new business opportunities
• Optimized customer services
• Formulation of account reviews and plans
• Manage and maintain assets
• Plan, execute and attend promotions and activations
• Monitor competitor trends
• Grow menu listings percentages of the brand portfolio
• Build and maintain customer relationships
• Increase the brands' visibility in venues and outlets as per the guidelines
• Anticipate customer needs and develop solutions to meet those needs
• Brief and train promoters on the brand guidelines
• Monitor sales and depletions for the on-trade and off-trade markets

Key Performance Indicators

• Customer database built & maintained
• Call schedules developed & maintained
• Daily/weekly/monthly planning
• Market potential opportunities identified, prioritized, actioned & tracked (Volume targets / Market Share / In-trade execution)
• Promotions, Campaigns, & POSM planned, deployed & tracked
• Key Customers are seen as per call schedules
• Call execution & order objectives met
• Additional opportunities were identified and appropriate action was taken
• Competitor activities monitored and actioned against
• Customer negotiations are conducted as required.
• Information systems/tools fully utilized, Sales Force Automation
• Authenticity and currency of information maintained
• Information security is maintained in accordance with Company's Information Protection Policy.
• KPI progress maintained.
• Expenditure controlled within budget.
• Reports generated, analyzed, actioned & tracked.

What we are looking for:

• Self-starter
• Liquor Industry experience of 4 - 6 yrs
• Ability to network and build relationships
• Previous merchandising &/or retail experience
• Knowledge of the retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Skills, Experience and Education

Knowledge:

• Sales/Marketing principles and practices
• Tailored sales procedure principles
• Manage execution standards
• Knowledge of the liquor industry, particularly On-Trade and Off-Trade

Attributes:

• Able to build positive relationships
• Ability to plan, negotiate, and execute pouring contracts
• Team player who can work independently
• Presentation Skills
• Self-Management Skills
• Assertiveness
• Attention to details
• High energy levels and drive
• The ability to deliver results, overcome difficulties, anticipate the future of the business/work and drive change
• The ability to find, implement and disseminate a culture of innovative solutions
• The ability to put himself/herself in the xe2x80x9cconsumer* / clients*' shoesxe2x80x9d, understanding their current needs and anticipating the future ones
• The ability to take effective decisions balancing market, products, financial and organizational issues
• Travel: 80%

Qualification & Experience:

• Matric and completed 3-year sales/marketing qualification would be advantageous
• 3 years of relevant FMCG experience in sales and marketing
• An experienced driver with a Code 08
• Experience and knowledge of Formal On and Off

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