Job Description

Introduction to the VKB Group
The VKB Group is an agricultural company, providing support to farmers and producing straight-from-the farm-foods for consumers. Apart from the various consumer brands, the VKB Group is also represented by its regional brands: VKB, GWK and NTK. Our roots are firmly planted in agriculture with farming at our core, continuously growing and evolving throughout the years.
Starting with providing everything needed on the farm to produce food, we now also operate in all areas of the food supply chain: processing, logistics, and national and global market channels.
This house of brands weve established with the support of our farmer shareholders is the foundation for building the agribusiness of the future.
Our purpose
Touch lives for the better: We always aim to make a positive impact in peoples lives: our employees, producers, clients, communities and the larger industry. And, through collaboration with this group of people, we strive to make an even bigger and longer lasting impact in the lives of all South Africans.
Values
We live by five important values:
We are HUMBLE
We acknowledge that we are blessed
We are HUNGRY
We do not settle for mediocre
We are BOLD
We do what is right, even if it scares us
We are SMART
We consider our words and actions
We are TEAM PLAYERS
No-one can do this alone
Our legacy
For the Love of the Land: We do it all for our legacy and the love of nature, people, country, sustainability and progress.
More about QPro Feeds
QPro Feeds is a dynamic and growing Animal Feed Manufacturing company with facilities in Bethlehem and Vrede. We serve both internal and external customers in the ruminant and monogastric sectors. We are seeking an experienced and performance-driven Sales & Marketing Manager to lead our brand, marketing initiatives, and field sales operations.

The ideal team player will be a dynamic leader with a passion for agriculture, capable of driving both strategic marketing initiatives and high-performance sales execution. They will inspire and guide a team of regional sales agents, foster strong customer relationships, and align marketing efforts to support business growth in the competitive animal feed industry.
Requirements

• BSc (Agric) Animal Science or similar degree
• Deep understanding of animal nutrition and the animal feed industry.
• Minimum 5 years in a marketing or sales leadership role, ideally in agriculture or animal feed sector.
• Experience managing and developing sales team is required.
• Proficient in MS Office Suite (Excel, PowerPoint, Word)
• Afrikaans and English fluency essential.

• Lead, coach, and manage a team of field-based sales agents operating across multiple regions.
• Set and monitor performance targets (sales volume, market growth, new customer acquisition).
• Conduct regular field visits, team meetings, and one-on-one sessions with Sales Agents.
• Review and approve weekly/monthly sales reports, ensuring accuracy and strategic alignment.
• Guide the team in identifying new business opportunities, strategic accounts, and regional priorities.
• Ensure consistent messaging, pricing, and branding across the sales function.
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Monitor and improve product branding, packaging, and marketing material.
• Oversee product launches and campaigns that support regional sales efforts.
• Support the sales team with high-level customer interactions and escalated issues.
• Deliver presentations and product updates at farmers days, trade shows, and stakeholder events.
• Build strategic partnerships with key clients and influencers in the industry.
• Work closely with the Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand.
• Ensure effective communication between Sales Agents, internal departments, and clients.
• Provide training to sales agents and customers on technical and product knowledge.
• Lead internal training sessions to ensure Sales Agents are equipped with up-to-date industry knowledge and sales techniques.
• Manage and track the marketing and sales budget, including return on marketing investment.
• Provide monthly management reports with key insights, progress to goals, and recommendations.
• Analyse sales data, customer trends, and competitor activities to inform strategy.

• Excellent leadership and team management skills
• Strong communication, coaching, and presentation abilities
• Analytical thinking and data-driven decision-making
• Deep customer focus and relationship-building strength
• Strong understanding of the agricultural customer environment, especially livestock and feed producers
• Conflict resolution, negotiation and strategic influence.