Job Description

ROLE OVERVIEW
We're looking for an experienced On-Trade Sales Manager, based in our Cape Town office, who will be responsible for leading regional sales performance, implementing Edwards Snell's On-Trade strategy, and driving value and volume growth across the channel. The role focuses on managing and developing the On-Trade team, ensuring strong brand execution, identifying market opportunities, and maintaining high value relationships with trade partners.
QUALIFICATION

• Bachelor's degree qualification in Marketing, Sales or a related field
• A valid driver's license

EXPERIENCE

• 5 years' experience in a similar position, demonstrating effective team leadership and performance management

SKILLS AND ATTRIBUTES

• Sound track record in a Sales Management role
• Demonstrated expertise in the On-Premise environment, with a clear understanding of channel dynamics and opportunities.
• Demonstrated ability to professionally develop, coach and motivate teams
• Focused goal driven individual
• Must have excellent communication skills
• Problem solving skills
• Exceptional negotiation skills
• Ability to build positive working relationships
• Willing to work overtime and weekends, engaging with trade partners and staff events etc.
• Possesses strong administrative skills, ensuring accuracy, organisation, and efficient workflow management.
• Must be self-motivated, assertive and results-driven
• Able to interpret and analyse data to support decision-making, including proficiency in TrueData and QlikView

KEY RESPONSIBILITIES

• Cascade Edwards Snell's On-Trade strategy and objectives to the channel
• Brand performance by channel and outlet
• Ensure that value and volume is a key driver of all activities
• Identify availability and volume opportunities
• Achieve minimum execution standards and regional market share targets
• Management and development of the On-Trade team
• Ensure the On-Trade team are living our core values, that they are aware of the company's strategic priorities and how they are contributing to achieving them
• Design and implement innovative regional promotions and ensure the correct implementation of national promotions
• Manage return on investment of promotions
• Ensure that all discounts offered fall within the parameters of the quality discount and strategic schedule
• Communicate all credit risks & irregularities in trade to National Head of On-Trade
• 100% market penetration as per regional KPIs
• Compile weekly and monthly reports
• Work closely cross functionally with the regional field sales team to deliver regional goals
• Ensure effective interaction with the telesales team
• Demonstrates the capability to cultivate, maintain, and strategically manage high-value relationships with trade partners to drive mutual growth with
• On-Trade customers, IRD partners and ORD partners

REPORTING TO

• National Head of On Trade

STARTING DATE

• 01 February 2026

LOCATION

• Cape Town

We are committed to employment equity and diversity, and appointments will be made in line with our Employment Equity Plan.

Skills Required