Job Description

Desired Experience & Qualification

• Experience: 58 years in sales, with 23 years in a leadership role within homeware, decor, or B2B
• Leadership: Strong track record of leading and developing sales teams
• Industry Knowledge: Deep understanding of homeware, curtains, and drapery hardware
• Communication: Strong verbal and written skills; confident with clients and teams
• Analytical Skills: Able to spot trends, evaluate performance, and act on data
• Technology: Comfortable using CRM tools, Excel, PowerPoint, and similar tools
• Travel: Open to regional and national travel (up to 60%)

Duties

• The ideal candidate will know the South African retail market wellespecially in home decor, curtains, and drapery hardware.
• Roll out regional sales strategies in line with company goals.
• Spot growth opportunities in the local homeware retail market.
• Adjust strategies as needed to stay competitive and relevant.
• Lead and support a team of Sales Reps to reach their full potential.
• Hold regular check-ins and performance reviews.
• Build team spirit through monthly sessions and shared learning.
• Build lasting relationships with key retail buyers and decision-maker.
• Guide the team in closing deals and managing client expectations.
• Make sure product displays are impactful and accessible to shoppers.
• Track team performance against sales targets and KPIs.
• Share regular sales reports, insights, and areas for improvement.
• Use tools like CRM (e.g. RMT) to stay on top of activity and progress.
• Keep an eye on market trends, shopper habits, and competitors.
• Collect feedback from the field and from retail partners.
• Share insights with Product and Marketing to guide product planning.
• Manage the marketing/sample budget responsibly.
• Forecast performance and allocate resources wisely.

PROBATION PERIOD AND PERFORMANCE REVIEW

• Probation: 6 months with close performance monitoring
• Initial Review: At 3 months to check progress and alignment
• Annual Review: Post-probation, covering team growth, sales results, and individual impact

KEY PERFORMANCE INDICATORS (KPIs)

• Sales Growth: Deliver at least 30% annual growth in the region
• Target Achievement: 90% of the team hitting monthly targets
• Customer Satisfaction: Maintain 85%+ satisfaction rate
• Product Visibility: Ensure strong placement in a defined % of stores
• Team Development: 100% of team members have growth plans and regular training
• Lead Conversion: Improve retail lead-to-sale conversion by X%

Location: Durban (or nearby); national travel required
Reporting To: CEO / General Manager / Head of Strategy
Reports: Sales Representatives & Merchandisers (if applicable)

Skills Required