Job Description

CFW Industries (Pty) Ltd holds a respected market position in Southern Africa, specialising in designing, manufacturing, and distributing high performance fans for the industrial, mining, power generation, marine, and HVAC sectors.


With roots dating back to 1966 under the name Continental Fan Works, our decades of experience have earned us a strong reputation as a preferred supplier to major corporations across the region. Today, CFW fans are proudly used in industrial applications around the globe.


The company employs a diverse workforce with a strong skill set in engineering. We are currently seeking a

Sales Manager t

o join our team and help grow our customer base while maintaining strong client relationships. The successful candidate will be responsible for the following tasks:

Lead and optimize sales processes, tools, and systems Analyse sales performance metrics and generate actionable insights for leadership. Identify and lead key projects to improve sales productivity and efficiency. Lead strategic planning and drive key initiatives Maintain and oversee the customer database while ensuring timely and effective customer engagement Partner with other key role players to ensure alignment on lead flow, customer data, and revenue reporting. Drive adoption of best sales practices Establish sales targets and support the team in achieving them Facilitate ongoing sales meetings to discuss objectives, gather input, and deliver direction Oversee the marketing resource library, ensuring materials are up-to-date and easily accessible to sales

Qualifications and Experience Required:

A tertiary qualification is considered an advantage Proven experience in sales or customer-facing roles. Bilingual in English and Afrikaans Experience in engineering field either HVAC / ventilation / fans or applications is advantageous

Attributes Required for position:

A strong work ethic and high level of self-motivation Professional and presentable demeanor Excellent interpersonal and communication skills Energetic and enthusiastic approach to tasks Ability to understand and present technical products Methodical, organized, and structured in work practices Results-driven with a focus on achieving goals Committed to delivering outstanding customer service Proficient in computer use and common software applications

What working for us will be like:

You will be part of a collaborative, inclusive, and supportive team culture You will work alongside a diverse group of professionals You will enjoy continuous opportunities for personal growth and career advancement You will receive a competitive, market related salary and benefits package You will experience a flexible and balanced work environment * Your standard working hours will 08:00 to 17:00, Monday to Thursday, and 08:00 to 15:00 on Fridays