Job Description

Contact person for this position:
Rayleen Lentz
Website:
Main purpose of the Job
A leading company in the Beverage sector is looking for a Sales and Marketing Manager to join their team. The Sales and Marketing manager will be responsible for developing business growth strategies to maximize sales. Responsibilities include overseeing managing organizational sales by developing business plans, meeting planned goals, and coordinating with the marketing department on lead generation. The successful candidate will also be tasked with overseeing the activities and performance of the sales team by tracking sales goals, setting individual sales targets, and facilitating the ongoing training of the sales team. The successful candidate will report and be accountable to Exco regarding debtor accounts, new business, potential clients, Key Accounts and Sales Reports.
QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in a Sales and marketing role within the Beverage industry.
• A minimum of 5 years in Sales and Marketing roles.

Key Performance Area of Responsibilities
Sales

• Planning and development of the national retail sales strategy, objectives and plans. Plan targeted business development activities and design strategies and driving improvements.
• Implementation and execution of all retail sales strategies and plans effectively, development and growth of retail revenue.
• Revise retail plans and advise management on sales trends by reporting on and sales target achievements i.e.: plans vs budget vs actual
• Manage sales, trading terms, spend promotions, trade discounts and profitability of all sales representatives i.e.: returns, pricing, price increases and category management
• Develop long-term strategic partnerships with top key customers, thereby enabling sales growth.
• Develop and implement Area Marketing plan both above and below the line advertising in alignment with National Strategy. Develop Customer relationships.
• Achieve sales targets by orienting, training, assigning, scheduling, coaching, counseling and disciplining sales representatives.
• Communicating job expectations, planning, monitoring, appraising and reviewing key job performance areas; reviewing compensation actions and enforcing policies and procedures.

Marketing

• Achieving marketing and operational objectives by planning, developing, implementing and evaluating advertising, merchandising and trade promotion programs in line with company objectives
• Preparing and developing sales action plans for sales representatives in relation to productivity and market trends
• Defining market and competitor's strengths and weaknesses, forecasting projected business and establishing target markets
• Improves product marketability and profitability by researching, identifying and capitalizing on market opportunities ie: improving product packaging and coordinating new product development
• Sustains rapport with key accounts and by making periodic client visits
• Provides information by collecting, analyzing and summarizing data and trends.
• Protects organization's value by keeping all company information confidential.
• Maintains high level of customer service by enforcing standards; coaching representatives; monitoring calls, surveying customers and evaluating outcomes
• Managing and developing all marketing activities and strategies for promotional campaigns
• Creation and publication of all marketing material in line with marketing plans
• Manage and improve lead generating campaigns and measuring results
• Overall responsibility for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications and new product launches
• Maintain effective internal communications to ensure that all relevant departments are kept informed of marketing objectives
• Manages the day-to-day marketing activities of the organisation and long-term marketing strategy for the company

Staff Management

• Manages, motivates and leads the sales representatives and signage staff in line with company objectives
• Maintains marketing staff by recruiting, selecting, orienting and training employees, maintaining a safe and secure work environment and developing personal growth opportunities
• Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures
• Maintains work process flows by coordinating information and requirements with related operational departments, participating with and providing resources to business improvement teams
• Keeps management informed by preparing reports; making presentations; interpreting information; making recommendations
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies
• Contributes to team effort by accomplishing related results
• Markets products by managing staff; maintaining response operations; maintaining quality ratings
• Maintains customer response operations by establishing work schedules; assigning employees; providing back-up

Budgets

• Preparation, controlling and achievement of sales budget and i.e. operating profit, gross profit and marketing expenses
• Maintenance and achievement of profitability and accountable for the real gross profit of each customer.
• Develop clear, concise and stretching account plans, including targets and objectives which are supported by measurable action plans
• Implement effective sales performance measures and controls for sales team
• Meets sales and marketing financial objectives by forecasting sales projections, scheduling expenditures and analysing the variances
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for the sales representatives and regions
• Projecting expected sales volume and profit for existing and new products
• Analyzing trends and results, establishing pricing strategies, recommending selling prices, monitoring costs, competition, supply and demand

Client Services

• Opens and attracts potential customers by answering product and service, suggesting information about other products and services
• Opens new customer accounts and maintain customer information and records
• Resolves product or service problems by clarifying the customers complaint, determining the cause of the problem, selecting and explaining the best solutions to solve the problem, expediting corrective action to ensure resolution
• Maintains financial accounts by processing customer adjustments
• Recommending potential products or services to management by collecting customer information and analysing customer needs
• Prepare product or services reports by collecting and analysing customer information
• Contributes to team effort by accomplishing related results as needed.
• Manage shop coolers for clients

Skills and ability

• Building client relationships
• Effective communication
• People Management
• Planning and organisational skills
• Strong analytical and project management skills
• Competitive nature and analysing
• Understanding customer services
• Product development
• Attention to detail and accuracy
• Maintain a high level of confidentiality
• Confident and dynamic personality
• Minimum 5 years' experience in sales management
• Valid driver's license and own transport

Job Features Job Category FMCG, Food & Beverages, Manufacturing, Sales and Marketing, Wholesale and Supply Chain
Salary Market related
Commencement date ASAP
Location Cape Town
Contact type Permanent
Apply For This Job
Name*
Email*
Phone*
A valid phone number is required.
Cover Letter*
Attach Resume*
By using this form you are agreeing to the storage and handling of your data by this website.
Submit
Copyright - Joblink Placement
We use cookies and other tracking technologies to assist with navigation, to provide social media features and security, and to analyse your use of our website.AcceptDeclinePrivacy Policy

Skills Required