Job Description

Closing date: 28 January 2026
Purpose
The Head of Brand & Marketing is accountable for positioning the Group as the trusted leader in compliance, safety, quality assurance, and risk management solutions. This role will own the 24-month brand consolidation roadmap (uniting SafetyCloud, AssureCloud, and affiliated entities into a coherent, high-equity brand), drive demand generation across priority industries, and build market credibility through thought leadership, education, and measurable commercial impact.
You will be the Group's brand custodian, responsible for a modern, data-driven marketing engine that delivers pipeline, revenue contribution, and long-term brand value--while ensuring our technical and regulatory messaging is accurate, responsible, and easy to understand.
Key Responsibilities
1.Brand Leadership & Consolidation:
-Lead the 2-year brand consolidation roadmap discovery, architecture, naming, identity, tone of voice, migration, governance, change management) across all entities.
-Define and own brand architecture (masterbrand vs. endorsed/sub-brands) aligned to our portfolio and market strategy.
- Serve as final brand custodian--guardrails for visual identity, messaging, and experience across all touchpoints (web, social, collateral, proposals, signage, labs/events).
-Roll out employee brand advocacy and internal communications to embed the brand.
2.Marketing Strategy & Planning:
-Develop the Group Marketing Strategy in partnership with business unit leaders; translate into annual/quarterly integrated plans with clear commercial targets.
-Prioritize industry verticals (e.g., manufacturing, mining, healthcare, food & beverage, logistics, pharma) and align resources to highest-value opportunities.
-Build and manage the marketing budget, agency roster, and vendor ecosystem.
3.Demand Generation, Digital & Social Media:
-Own the digital ecosystem (website(s), SEO/SEM, marketing automation, CRM integrations, social channels) and always-on performance marketing.
-Implement full-funnel demand programs (inbound, ABM, paid social/search, retargeting, conversion rate optimization).
-Establish campaign factories with standardized briefs, SLAs, and experimentation (A/B testing, landing pages, nurture cadences).
-Define and measure KPIs: MQL/SQL volumes, pipeline contribution, CAC, ROAS, ROMI, channel attribution.
4.Thought Leadership, Content & PR
- Develop a content strategy that translates complex regulatory and technical topics (EHS, ISO standards, HACCP, quality systems, audit/inspection, risk management) into compelling narratives--white papers, webinars, case studies, benchmark reports, playbooks.
-Drive PR and media to build credibility; cultivate relationships with industry media and analysts; manage issues/risk communications with Legal/Compliance.
-Ensure all content is accurate, responsible, and non-promissory, reflecting regulatory and client realities.
5.Product & Industry Marketing
-Partner with product/service leaders to define value propositions, competitive positioning, and pricing/packaging narratives for software, services, and managed solutions.
-Enable market entry for new offerings and countries/regions with clear go-to-market frameworks and launch plans.
-Produce sales enablement materials: solution briefs, vertical one-pagers, ROI tools, playbooks, pitch decks, proposal templates.
6.Sales & Customer Success Enablement
-Align with Sales on ICP, personas, qualification criteria, and lifecycle stages; build nurture and retention motions with Customer Success.
-Support key bids and strategic accounts with tailored content, references, and win/loss insights.
-Operationalize SLA handoffs from Marketing to SDR/BDR to Sales; co-own forecasted pipeline targets.
7.Events, Partnerships & Community
-Own a calendar of events, conferences, training, and webinars aligned to target industries and revenue goals.
-Develop partnership marketing with industry bodies, standards organizations, and complementary technology/service partners to extend reach and trust.
8.Data, Analytics & Performance Management
-Define marketing dashboards (funnel health, velocity, channel performance, brand health, share of voice, web and content analytics).
-Institute test-and-learn culture and quarterly performance reviews; continuously optimize spend and creative based on evidence.
9.Governance, Compliance & Risk Communication
-Align marketing practices with privacy and data regulations (e.g., POPIA/GDPR) and advertising standards.
-Implement brand and content approvals with Compliance/Legal for accuracy and risk mitigation.
-Build crisis/incident communications playbooks in partnership with Exec, Ops, and Legal.
10. People Leadership
-Recruit, lead, and develop a high-performing, multidisciplinary team; set clear role charters and OKRs.
-Coach for technical storytelling, digital fluency, analytics, and stakeholder management.
-Foster a culture of inclusion, accountability, and continuous improvement.
Education

• Bachelor's degree in marketing, Business, Communications or related field.
• MBA or master's degree preferred.
• Digital marketing or brand certifications advantageous.

Work Experience

• 8-10+ years B2B marketing experience.
• 5+ years in in senior leadership driving brand and growth.
• Proven brand consolidation/transition experience across multi-entity organizations.
• Demonstrated success in regulated or technical sectors (e.g., EHS/compliance, quality assurance, SaaS, labs/testing, industrial/healthcare/food & beverage).
• Strong record in demand generation, ABM, digital performance, and marketing operations.
• Fluency with marketing automation and CRM, web CMS/analytics, SEO/SEM tools, and BI/reporting.
• Comfortable engaging with regulatory frameworks and standards (e.g., ISO 9001/14001/45001, HACCP) and translating technical topics into accessible value propositions.

Skills & Competencies

• Strategic & Commercial: Balances brand equity with pipeline and revenue outcomes.
• Risk & Trust Communication: Explains complex compliance/safety concepts with clarity and responsibility.
• Stakeholder Leadership: Influences across Exec, Sales, Product/Services, Operations/Labs, and Legal.
• Data-Driven: Makes evidence-based decisions; designs tests and scales what works.
• Customer-Centric Storytelling: Builds narratives around risk reduction, assurance, and ROI.
• Change Leadership: Guides teams through brand transition and process modernization.
• People Leadership: Attracts, develops, and retains diverse, high-performing talent.

Others

• Working model: Hybrid; occasional travel to customer sites, labs, events, and regional offices.

Skills Required