Job Description

Company Description
We are a top-tier iGaming and Sportsbook operator based in Cape Town.
Our aim is to deliver a world-class betting experience by providing professional and friendly service, delivered on a state-of-the-art platform. We are a dynamic and experienced team in an exciting company looking for passionate people to join us. Do you thrive in a fast-paced environment and want to be part of a motivated team? Then this is for you!

Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns, including targeted email and SMS advertising, digital engagement content, promotions, and mobile-app messaging. You will also assist with managing content and its placement.
Here is what you will be doing:

• Assist with driving the direct marketing strategy across SMS, email, and other digital marketing platforms
• Set up, test, execute, and report on marketing campaigns and promotions across various platforms.
• Configure and distribute landing pages
• Brief in designers and copywriters timeously and review their work
• Manage timelines and schedules for external communications
• Research, evaluate, segment, and pull list selections for targeted and mass mailings from the gaming system
• Conduct competitor analysis of direct marketing campaigns
• Update content on client facing websites via back-office tools
• Configuration and testing of promotions and campaigns
• Managing the ongoing relationship with our existing advertising partners.
• Monitor and analyse the performance of affiliates and campaigns, offering guidance and strategies to maximize revenue and performance.
• Serve as the main point of contact for affiliates, providing them with promotional materials, updates, and support.
• Track and report on affiliate performance
• Manage affiliate commission structures, bonuses, and incentives

Qualifications

• Matric / Grade 12
• Prior experience in iGaming/casino industry
• 3+ years in a technical marketing position
• Excellent communication and writing skills
• Great organizational skills
• Proven track record of success working both independently and within teams
• Advanced MS Office skills
• Experience with bulk mailing programs (Everlytics, Sendgrid, Mailchimp, etc)
• Basic HTML skills

Additional Information
Why Join Us?

• Competitive Packages: We offer a comprehensive benefits package, competitive salary, and opportunities for career advancement within a fast-growing industry.
• Collaborative Work Environment: You'll join a diverse team of professionals who are passionate about innovation and customer engagement.
• Challenging and Rewarding Work: Every day brings new challenges and opportunities to make a meaningful impact in a forward-thinking company.
• If you're ready to build something great and make a difference in a company that values innovation, apply today and join us in redefining the gaming experience!

This is an in-office role based in Cape Town.

Skills Required