Job Description

: Retail Planner
Position: Retail Planner
Department: F&B/LCB Marketing
Location: Cape Town
Contract Type: Permanent
Reporting to: Marketing Executive with dotted line to Key Accounts Executive
Purpose of the Role
The Retail Planner is a key resource for driving optimal stock & sales and has a keen eye for detail based on data and trends that provides strategic insights and recommendations of actions to the business the role co-ordinates these actions by partnering with relevant departments/teams ensuring we have the right stock in the right doors to drive sales and market share growth.
KEY RESPONSIBILITIES
BUSINESS PERFORMANCE SALES

• Partner with Brand Team and Key Accounts Executive (KAE) to set sell-in and sell-out budgets at brand, retailer and category level.
• Partner with Brand Team to provide data-driven input to complete monthly sales forecasting (including promotional forecasting) as accurately as possible (sell-in and sell-out).
• Partner with Brand Team to accurately set and achieve annual wholesale budgets for the brand and formulate plans to drive sell-out and alleviate any sales deficits.
• Work with the Brand Team and Sales Team to effectively set global sell out targets for the brands.
• Partner with Brand Team and provide data-driven input to build sell-out targets by mall, by brand, by retailer, by door annually and manage reforecasts monthly.
• Monitor, analyse and communicate performance of all brands including new launches and promos ensure the right stock is in the right doors in the right quantities at the right time to drive sell-out and sell-in.
• Monitor retail inventory to ensure brand stock levels by door by retailer meet both the brand and organisational requirements ensure actions are executed timeously.

ANALYSIS, INSIGHTS AND REPORTING

• Understands the retail environment through data analysis of each retailer to provide information on opportunities that further informs brand strategies.
• Analyse stock and sales reports on a weekly basis to provide insights by door, by brand and by retailer for all brands within portfolio provide insights to the greater team to generate sales and marketing actions.
• Analyse retailer stock levels to identify opportunities and challenges to optimise sell-out and stockturn by SKU by store build recommended actions accordingly.
• Sales reports and analysis by brand to internal and external stakeholders (monthly/annually/quarterly).
• Assist and support the Key Accounts Executive to deliver all weekly and monthly reports.

STOCK MANAGEMENT - RETAIL

• Analyse and interpret sales and stock trends to provide actionable insights, identification of gaps/opportunities and data-driven business decisions.
• Formulate strategies for slow moving inventory and days stock cover to ensure optimal stock levels that supports business growth.
• Guide and support the execution of planograms by analysing each brand and the respective stock model requirements vs. sales potential.
• Conduct competitive analysis to refine stock strategies ensuring that PCG remains agile and responsive to market trends.
• Oversee the management of critical SKUs.
• Develop centralised reporting frameworks to track core in-stock metrics enabling clear visibility and timely interventions.
• Collaborate with Brand Team to ensure that promotions are executed with sufficient stock availability reducing missed sales opportunities and ensuring customer satisfaction (saleable and non-saleable stock).
• Monitor promotional in-stock levels to minimise out-of-stocks during key sales events.
• Maintain inventory expectations at store level to resolve any discrepancies and maintain operational consistency.

SALES TEAM SUPPORT

• Guide the Sales Team on best practices and how to manage stock efficiently at store level.
• Work with the sales team on store gridding and localisation.
• Supports KAE where retailer head office escalations are required to help resolve any issues around DI, stock input requests.
• Partner with the Sales team to ensure optimal usage and allocation of non-saleable stock drive productivity.
• Provide insights and guidance on overstocks and understocks ensuring data-driven actions.
• Builds weekly new product trackers to track new launches versus prior launches.
• Management of out of stocks with sales team.

STAKEHOLDER MANAGEMENT AND ENGAGEMENT

• Build optimal relationships with all PCG retail partners.
• Partner with Key Accounts Executive to ensure effective and efficient monthly retailer meetings.
• Partner with the brand team on commercials and participate in meetings with Brand Principals as required.
• Ensure that all work submitted is accurate and complete supported by relevant data build and maintain trust and credibility.
• Build and maintain relationships with all internal and external stakeholders.

LEADERSHIP AND CULTURE

• Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
• Adhere to and live the company's values.
• Be an active participant and ambassador in all culture initiatives and activities.
• Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
• Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
• Contribute positively to create a harmonious working environment for all team members.
• Build meaningful connections with all stakeholders.

COMPETENCIES

• Deciding and Initiating Action
• Working with People
• Writing and Reporting
• Persuading and Influencing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Adapting and responding to change
• Coping with pressures and setbacks
• Analysing
• Entrepreneurial and commercial thinking

MINIMUM REQUIREMENTS/QUALIFICATIONS

• Commerce/Business Degree
• At least 3-4 years work experience in a retail environment
• Strong analytical ability and commercial acumen
• Retail planning experience is required
• Proven knowledge of MS packages Excel/Word/PowerPoint

• Advanced Excel: Non-negotiable
• Experience using Power BI is advantageous

Skills Required