Retail Marketing Manager

Modderfontein, Gauteng, South Africa

Job Description


: The Marketing Manager will manage developing company brand strategy in our Marketing Department. Oversee a wide array of marketing functions including branding, communication channels, product development, online and offline promotions, and market research. Duties & Responsibilities: IN-STORE MARKETING New store marketing xe2x80xa2Ensure that all marketing elements/attributes for all new stores are tracked and master sheets are maintained. xe2x80xa2Ensure all new storesxe2x80x99 marketing is correct and on brand. Promotions/Sales xe2x80xa2Develop monthly promotion and seasonal sale ideas to increase sales revenue & create brand awareness. xe2x80xa2Ensure all promotional/sale activations are rolled out on time and within budget. Store Closures xe2x80xa2Ensure all marketing master sheets are up to date when a store closure to ensure no wastage for future campaign roll outs. In store music xe2x80xa2Maintenance of in-store music database and licencing, negotiation and site list for supplier. ONLINE / DIGITAL / SOCIAL MEDIA Website Direct the Digital Marketing team in ensuring the web/ecommerce site is always up to date with the correct products, descriptions, prices etc. Ensuring products are added timeously. Social Media xe2x80xa2Direct the Digital Marketing team in regards to content, oversee and approve social media plans and advertising. Electronic Newsletter xe2x80xa2Direct the Digital Marketing Team in regards to newsletter content, oversee and approve monthly plans & all artwork with a goal to increase web subscribers, open rate, click-through rate and ecommerce revenue. COMMUNICATION Database Maintenance xe2x80xa2Work with the Computer Analysts to ensure constant cleaning, enriching, maintaining & marketing of the Rage database as per management strategies. STRATEGY AND INNOVATION xe2x80xa2Continuously looking at ways to improve Rage Marketing & in-store branding. xe2x80xa2Assist with any adhoc duties within the Marketing department xe2x80xa2Be a support system for all projects and initiatives that are a result of the marketing team. xe2x80xa2Collate slide presentations, and distribute them to appropriate stakeholders. xe2x80xa2Work closely with the execution and procurement team to ensure successful campaigns. Desired Experience & Qualification: Art Direction Delegation and management of execution E-Commerce Operational Planning Social Media Project Planning & management Consumer Behaviour & Competitive Analysis Brand Management Budget Control Analytical Skills Multi-Channel Marketing Marketing Strategy Job Type: Full-time Salary: R45,000.00 - R50,000.00 per month Ability to Commute:

  • Modderfontein, Gauteng (Required)

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Job Detail

  • Job Id
    JD1273778
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Modderfontein, Gauteng, South Africa
  • Education
    Not mentioned