Job Description

Were looking for a dynamic and results-driven Retail Marketing Coordinator to lead and execute impactful marketing campaigns that grow our brand presence, increase foot traffic, and boost sales both online and in-store. This role is ideal for a creative yet analytical marketing professional with strong experience in retail, a deep understanding of both digital and traditional marketing, and a proven ability to connect with target audiences across multiple platforms.Key ResponsibilitiesDevelop and implement integrated marketing strategies to drive sales, traffic, and customer engagement across retail stores and online platforms.Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and paid campaigns to grow brand visibility and engagement.Manage the marketing budget, ensuring efficient allocation of resources to maximise ROI.Produce and manage marketing collateralsuch as in-store signage, digital content, and promotional materialsaligned with brand guidelines.Monitor campaign performance using tools like Google Analytics and Meta Pixel, and provide actionable insights for continuous improvement.Work closely with cross-functional teams and retail partners to ensure seamless campaign execution.Stay updated on market trends, retail insights, and competitor activity to inform marketing strategies.Qualifications and ExperienceA recognised university degree (Marketing or related field preferred).Minimum of 5 years experience in retail marketing, preferably within the FMCG or consumer electronics sectors.Demonstrated success in planning and executing marketing campaigns that drive brand awareness and sales growth.Deep knowledge of digital marketing tools and platforms, including SEO, SEM, email marketing, and social media.Proven experience managing marketing budgets and optimising campaigns for maximum return.Strong proficiency with analytics platforms, such as Google Analytics, Meta Pixel, and reporting dashboards (e.g., Tableau or equivalent).Excellent written and verbal communication skills.Strong interpersonal skills with the ability to collaborate effectively across teams.Desired SkillsAbility to create basic digital designs (e.g., Facebook/Instagram posts, banners) using Canva or similar tools.Data-driven mindset with the ability to interpret data and make informed marketing decisions.Strong organisational skills to manage multiple projects under tight deadlines.Proficiency in intermediate Excel (budget tracking, data analysis).Good understanding of retail operations and consumer behaviour in both brick-and-mortar and e-commerce environments.Working EnvironmentOffice-based with occasional travel to retail locations and stores for campaign roll-outs and activations.Fast-paced, collaborative environment with multiple concurrent projects and tight deadlines.If you're a creative marketer with a passion for retail and a strong analytical edge, we'd love to hear from you!

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