Job Description

We are seeking a strategic and results-oriented

Regional Sales Manager (RSM)

to lead, manage and expand our sales footprint within a defined territory. The RSM will be responsible for developing and implementing sales, marketing, and financial objectives to drive regional growth. The focus includes acquiring new dealerships, retaining existing relationships, and growing premium income through cross-sell and upsell of MotorVAPS (MV) value-added products.



This role requires strong leadership of the sales team (Account Managers and Key Account Managers), meticulous planning, deep market understanding, and an ability to align all regional activities with broader company objectives. The RSM must deliver measurable outcomes while nurturing long-term, value-driven dealer partnerships.

Key Responsibilities:

Lead and manage the regional sales footprint through structured weekly planning aligned to:

+ Existing dealer base (80%)
+ Pipeline dealer base (20%)
+ Prospect new dealer identification
+ Development of "Game Changer" dealers with high potential
Monitor and track sales performance including retail premium, penetration per site, and daily volume reports Drive growth by:

+ Mining deeper into existing accounts
+ Acquiring new dealerships
+ Increasing product penetration through upselling and cross-selling (e.g., upgrading Core to Graphite, Plus to Pro products)
Reassess and improve commercial offerings for current dealerships by analyzing competitor activity and aligning our products for greater impact. Improve sales efficiency through weekly team meetings to resolve challenges (e.g., admin, debtors, cancellations, claims) Enforce compliance with company policy and industry regulations:

+ Manage customer complaints
+ ROAs and ombud queries
+ Ensure dealers understand product terms and conditions
Manage staff weekly planners aligned with regional strategies and territory goals Identify and aggressively plan 80% "hitlist" dealers for growth and increased VAPS penetration Plan and secure appointments with 20% pipeline prospects; track weekly progress Weekly review and update of:

+ Prospect dealer lists
+ Pipeline dealer engagements
+ Conversion to active accounts or Game Changers
Build strategic relationships with "Game Changer" dealerships, moving them through pipeline stages based on potential to shift premium significantly Stay informed about competitors, their dealer footprint, and product benefits to position MV advantageously Conduct dual dealer calls with Account Managers, planned in advance and aligned to strategic objectives Drive performance through:

+ Recognition
+ Performance reviews
+ Coaching
+ Development plans
+ Clear, measurable outputs
Identify successors and implement development plans to secure talent and mitigate turnover risks Direct and manage dealer entertainment initiatives (aligned to 80/20 rule) to drive sales engagement and premium growth Maintain healthy product mix by seeking opportunities to: + Convert or upgrade offerings (e.g., 30/10 to 35/10) + Introduce additional or cheaper VAPS products (Key Care, Theft Care, GAP, etc.)
Control and justify all regional expenses related to travel, promotions, and entertainment, ensuring they deliver ROI through dealer engagement or growth


Ability to multitask and manage competing priorities Ability to delegate and manage performance effectively High levels of accountability and integrity Strong organizational and analytical skills Excellent customer service orientation Creative, solutions-focused mindset Strategic sales planning and execution ability Demonstrated coaching and mentoring capabilities In-depth industry and market knowledge Ability to align product offerings with dealer needs Budget development and expense control Effective process management Excellent relationship-building skills Self-motivation and team motivation abilities Strong communication, negotiation, and presentation skills Willingness to travel extensively within the region Availability for after-hours dealer engagements Proven ability to work under pressure and meet deadlines Professionalism, honesty, and ethical conduct

Additional Skills & Competencies include:

Leadership & Team Management

Inspire and manage a sales team with clear direction and support Set and communicate clear performance and behavior expectations Define roles and responsibilities clearly within the team Align team activity and productivity with company strategy and territory needs

Strategic Thinking

Develop regional sales strategies in line with broader business goals Continuously assess and adapt to changing market conditions and dealer expectations

Sales Analytics & Market Intelligence

Analyse performance using daily metrics (e.g., call sheets, dealer penetration) Identify underlying causes of poor performance and implement corrective actions Track pipeline and prospect progress using the 80/20 principle

Coaching & People Development

Conduct regular performance reviews, provide constructive feedback Create structured performance improvement plans where needed Foster a culture of ownership, accountability, and high productivity Identify talent and implement succession and growth plans for staff

Customer Relationship Management

Position the company as a value-added partner to dealerships and groups Ensure the delivery of high-quality customer service through dealer engagements Support internal teams with clear direction and escalations where necessary

Communication & Stakeholder Engagement

Present effectively to senior dealer groups and internal executives Facilitate transparent dealer communication, compliance oversight, and issue resolution Build rapport and credibility across multiple dealer types and regions

Adaptability & Resilience

Adjust quickly to market changes, pressure situations, or dealer shifts Remain calm and solution-oriented in the face of challenges

The successful candidate must reside in the Western Cape.

If you are an experienced sales leader with a strategic mindset, deep market knowledge, and the drive to grow a high-performance team, we invite you to apply and make a significant impact in our business.