Job Description

A company is seeking a Regional Sales Manager to drive sales growth, market penetration, and brand presence across the PE and East London region by managing sales teams, key accounts, and distributor relationships within the liquor trade.
Position Area: PE/East London
Candidate (will call on townships)
Marketing/sales qualification an advantage
4-6 years Sales and merchandising experience within the liquor industry or FMCG
4-6 years managing a team experience
Driving for over 2 years
Key Responsibilities
Manage and lead regional sales operations within the liquor industry
Drive sales volumes, revenue, and profitability across on- and off-trade channels
Manage and coach sales representatives and merchandisers
Develop and implement regional sales and route-to-market strategies
Build strong relationships with key accounts, distributors, wholesalers, and retailers
Ensure effective product listings, promotions, and in-store execution
Monitor competitor activity, pricing, and market trends
Manage regional sales budgets, forecasts, and performance reporting
Ensure compliance with liquor legislation, company policies, and ethical standards
Work closely with marketing to execute brand activations and promotions
Minimum Requirements
Proven experience as a Regional Sales Manager or Area Sales Manager in the liquor or FMCG industry
Strong knowledge of on-trade (bars, restaurants, taverns) and off-trade (liquor stores, wholesalers) environments
Excellent leadership, negotiation, and relationship-management skills
Valid driver's licence and willingness to travel within the region
Strong analytical and reporting skills
Preferred / Advantageous
Existing trade relationships in PE / East London
Experience managing distributor and route sales teams
Relevant sales, marketing, or business qualification
Experience with CRM and sales reporting tools
Key Competencies
Strategic sales leadership
Commercial and financial acumen
Team motivation and performance management
Strong communication and negotiation skills
Results-driven mindset
Compliance and governance awareness
Working Conditions
Extensive regional travel
Performance-based incentives and commission
Company vehicle / car allowance (where applicable)

Skills Required