Job Description

Closing Date 2026/01/22
Reference Number EDU260114-6
Job Title Public Relations and Social Media Specialist
Job Type Permanent
Campus National
Department Marketing
Number of Positions 1
Location - Town / City National
Location - Province National
Location - Country South Africa
Minimum Education Level Bachelors Degree | Advanced Diploma
Job Category Marketing
Job Advert Summary
Eduvos is looking to employ a PR and Communications Specialist on a permanent basis at any of our National campuses.
Type of role:
Permanent
Purpose of the role:
The PR and Social Media Specialist is responsible for developing and executing effective public relations and social media strategies to enhance the brand visibility, reputation, and engagement of Eduvos, a leading higher education institution. This role requires a dynamic individual with a passion for storytelling, a keen understanding of social media trends, and the ability to build and maintain relationships with media outlets, influencers, and the academic community.
Minimum Requirements
Minimum qualifications required:

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.

Minimum experience required:

• Minimum of 5 years of experience in PR and social media management, preferably in the higher education sector.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite).
• Established network of media contacts in the higher education sector.
• Familiarity with SEO and content marketing strategies.

Duties and Responsibilities
Responsibilities:
As the PR and Social Media Manager you will be primarily responsible for the following:
Public Relations

• Develop and implement comprehensive PR strategies that align with the institution's goals and values.
• Write and distribute press releases, media advisories, and other PR materials.
• Build and maintain relationships with journalists, editors, and influencers to secure media coverage.
• Coordinate and manage media inquiries and interview requests.
• Monitor media coverage and provide regular reports on PR activities and outcomes.
• Organize and promote press events, conferences, and media tours.

Social Media Management

• Create and manage engaging content for the institution's social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Develop and execute social media campaigns to support marketing initiatives, events, and institutional announcements.
• Monitor social media trends, audience behavior, and platform updates to optimize content strategy.
• Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
• Analyze social media metrics and generate reports to measure the effectiveness of campaigns and inform future strategies.

Content Creation

• Collaborate with the marketing team to produce high-quality, multimedia content (e.g., blog posts, videos, infographics) that resonates with the target audience.
• Ensure all content aligns with the institution's brand voice and messaging.
• Work with faculty, staff, and students to source and create compelling stories and testimonials.

Crisis Communication

• In partnership with the Head of Marketing and Communications team, support crisis communication plans to protect and manage the institution's reputation.
• In partnership with the Head of Marketing and Communications team, act as a key point of contact during crises, coordinating with internal and external stakeholders to disseminate accurate and timely information.

Collaboration and Coordination

• Work closely with the marketing team and PR agency to ensure PR and social media efforts are integrated with broader marketing strategies.
• Collaborate with other departments, including alumni relations, and academic programs, sales and student affairs to support their communication needs.

Functional and Behavioural Competencies
Functional competencies:

• Strong writing, editing, and proofreading skills.
• Proven ability to create and execute successful PR and social media campaigns.
• Excellent interpersonal and communication skills.
• Proficiency in social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Knowledge of the higher education landscape and emerging trends in digital communication

Behavioural competencies:

• Initiative and responsibility
• Relations and networking
• Influence
• Strong communication (verbal and written)
• Analysis and judgment / problem solving
• Systematic approach (planning and organising)
• Execution - attention to detail

Skills Required