Job Description

Who are we?Sanlam Fintech is a newly established digital first business within the Sanlam Group on a mission to democratise financial advice and solutions for everyone across the African continent. We exist to pioneer inclusive financial confidence helping people build strong foundations to bridge the gap in generational wealth. Our culture is that of agility and constant deployment, we believe in learning fast, learning cheap and learning forward. Our aim is to provide a work environment where knowledge workers can accelerate the development of their ideas and bring innovation to market, at the same time provide compelling career and development proposition that will enable them to realise their dreams.Position overviewThis is an exciting opportunity for a passionate Product Owner to join a dynamic team within Sanlam Rewards & Loyalty's coalition program. You will be the architect of a compelling rewards and loyalty program for Short-Term Insurance (STI) and Investment products, leveraging behavioral science to drive positive customer behaviors and achieve strategic goals for Sanlam and the coalition.What will you do?Rewards & Loyalty Strategy & Design:

• Develop a comprehensive rewards and loyalty program for STI and Investment products within the coalition program, aligned with Sanlam's business objectives and partner offerings.
• Utilize behavioral science principles to understand coalition customer motivations and design targeted reward structures that incentivize desired behaviors (e.g., policy renewals, increased investment contributions, bundling products).
• Analyse competitor rewards and loyalty programs to identify best practices and opportunities for differentiation within the coalition program.
• Design a tiered rewards program with engaging benefits that cater to different customer segments within the coalition customer base.

Program Management & Optimization:

• Own the entire lifecycle of the STI and Investment rewards & loyalty program, from ideation to launch, ongoing optimisation, and performance measurement.
• Manage the program backlog, prioritize features, and ensure alignment with overall program goals, customer needs, and Sanlam's strategic objectives.
• Collaborate with cross-functional teams (e.g., Marketing, IT, Risk) to develop, launch, and maintain the program infrastructure and user experience.
• Track key performance indicators (KPIs) such as program participation, redemption rates, customer satisfaction, and impact on key financial metrics (e.g., persistency, market share, risk outcomes).
• Analyse data to identify areas for improvement and iterate on the program to maximise its effectiveness in driving desired customer behaviors and achieving positive outcomes.

Customer Journey & Loyalty Optimization:

• Map the customer journey for STI and Investment products within the coalition program, focusing on identifying and addressing pain points related to earning rewards, redeeming benefits, and overall program engagement.
• Collaborate with cross-functional teams to streamline the customer experience and ensure a seamless rewards redemption process.
• Develop communication strategies to effectively explain program benefits, promote loyalty, and motivate customer engagement.

Coalition Partner Collaboration:

• Build strong relationships with coalition partners to understand their customer segments and explore potential synergies for integrated rewards and loyalty experiences.
• Identify co-branded rewards and loyalty opportunities with coalition partners to enhance the value proposition for both Sanlam and partner customers within the STI and Investment product categories.
• Collaborate with partners to ensure seamless integration of rewards programs and streamlined redemption processes for coalition customers seeking STI and Investment products.

Business Enablement & Cross-Selling:

• Work closely with Sanlam's Short-Term Insurance and Investment businesses to ensure the rewards and loyalty program aligns with their product offerings, customer needs, and overall business strategies.
• Develop strategies and initiatives to leverage the program to drive cross-selling of STI and Investment products within the coalition customer base, fostering deeper client relationships with Sanlam.

Data-Driven Decision Making:

• Utilise data analytics to identify customer segments with high potential value and tailor program benefits accordingly.
• Track the impact of the rewards and loyalty program on key business metrics and adjust strategies as needed to optimise program performance.
• Regularly present data insights and program recommendations to stakeholders to ensure data-driven decision making.

What will make you successful in this role?

• Experience working with coalition programs or loyalty initiatives.
• Knowledge of the South African insurance and investment regulatory landscape.
• Experience using data visualization tools to communicate insights effectively.
• Passionate about customer experience and building loyalty programs that drive positive behavior change and long-term value for clients.
• Strong analytical thinker with a keen understanding of customer motivations and financial decision-making patterns.
• Highly motivated and self-directed with excellent problem-solving skills.

Qualifications & Experience

• Proven track record of developing and implementing successful rewards and loyalty programs within the financial services industry, specifically for insurance and investment products.
• Strong understanding of behavioral science principles and their application in designing engaging and motivating rewards structures.
• Excellent analytical and problem-solving skills with the ability to utilize data to inform program decisions and optimize customer experience and loyalty.
• Experience working in a cross-functional environment and building strong relationships with internal and external stakeholders.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in product management tools and methodologies (e.g., Agile, Scrum).

Knowledge and SkillsProduct StrategyProduct concept design, evaluation and prototypingNew Product DevelopmentMarket AnalysisProject ManagementPersonal AttributesBusiness insight - Contributing strategicallyGlobal perspective - Contributing strategicallyManages complexity - Contributing strategicallyStrategic mindset - Contributing strategicallyBuild a successful career with usWe're all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.Core CompetenciesBeing resilient - Contributing strategicallyCollaborates - Contributing strategicallyCultivates innovation - Contributing strategicallyCustomer focus - Contributing strategicallyDrives results - Contributing strategicallyTurnaround timeThe shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.Our commitment to transformationThe Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

Sanlam